kim sunghoon

Creative Director
Creative Consultant
Graphic Designer  
/
SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE.       
/
| Creative Directing, Creative Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design 
hoons79@gmail.com | +82.(0)10.2541.8550 | hej.krinstagram | behance
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about kim sunghoon


Awards


Brand Design Studio hej ︎︎︎


2024
- ETERNO (Brand Fonts)
- ETERNO (Architectural philosophy)
- ETERNO (Brand Philosophy)
- ETERNO (Brand Identity)
- 578th Birthday of Hangeul (Poster)
- Markus  Lüpertz: Sins, Myths and Other Questions (Book)
- Markus  Lüpertz: Sins, Myths and Other Questions (Leaflet)
- LEIKO IKEMURA: Light on the Horizon (Book)
- LEIKO IKEMURA: Light on the Horizon (Poster)
- ETERNO CHEONGDAM Sign System ​(Signage)


2023
- 577th Birthday of Hangeul (Poster)
- Rising Exclamation Mark (Font)
- Anselm Kiefer: HERBST (Exhibition Poster)
- Anselm Kiefer: HERBST (Exhibition Book)
- Anselm Kiefer: HERBST(Exhibition Design)
- Lee Jeong-gi, a pilgrim who follows the sound (Book)
- Korean Photography Inside Out, 1929-1982 (Photo Book)
- Korean Photography Inside Out, 1929-1982 (Photo Book)


2022
- Korean Photography Inside Out, 1929-1982 (Exhibition Poster)
- MUSEUM HANMI SAMCHEONG (Book)
- 20 YEARS OF THE MUSEUM OF PHOTOGRAPHY, SEOUL (Book)
- LAPENTHILL (Brand Book)
- A New Encounter, Immersive Gallery of Korean Art (Exhibition Leaflet)
- A New Encounter, Immersive Gallery of Korean Art (Exhibition Graphic)
- A New Encounter, Immersive Gallery of Korean Art (Exhibition Poster)
- a Vibrating Bird (Poster)
- LAPENTHILL (Billboard)
- LAPENTHILL (Application 2)
- LAPENTHILL (Application 1)
- LAPENTHILL (Branding)
- 576th Birthday of Hangeul (Poster)
- LUXIA (Brand Book)
- Honey SaSha (Brand Movie)
- Honey SaSha (Branding)
- LUXIA (Billboard)
- LUXIA (Brand Book)
- LUXIA (Letter of Invitation)
- LUXIA (Brand Movie)
- LUXIA (Branding)
- hej (Branding)


2021
- MOMENT BY MOMENT, WE SAY ‘NO CONCEPT BUT GOOD SENSE’ (Brand Book)
- 87MM ILSANG FONT FAMILY (Font)
- THE A.TION (Application) 
- THE A.TION (Branding)
- Happy New Year 2022 (Poster)
- 2022 Calendar_hej (Calendar)
- About Romance (Poster)
- 575th Birthday of Hangeul (Poster)
- 575th Birthday of Hangeul (Poster)
- 575th Birthday of Hangeul (Poster)
- ETERNO CHEONGDAM (Brand Book)
- ETERNO CHEONGDAM (Brand Book)
- ETERNO CHEONGDAM (Brand Customize Book_Double)
- ETERNO CHEONGDAM (Brand Customize Book_Single)
- ETERNO CHEONGDAM (Brand Application)
- K ONE (Branding)
- korecipe (Package)
- korecipe (Branding)
- 2020 Kakao’s Commitment and Responsibility (ESG report)
- KCC (Brochure)
- ETERNO CHEONGDAM (Billboard) 
- ETERNO CHEONGDAM (Billboard) 
- WEMADE shift (Mask & Strap set)
- buddyBUDDY (Branding)
- hej Branding (Goods)


2020
- GumNanse Music Center (Branding) 
- Feel the Real Korean Heritage (Goods)
- Feel the Real Korean Heritage (Poster)
- Feel the Real Korean Heritage (Guide Book)
- Feel the Real Korean Heritage (Leaflet)
- Feel the Real Korean Heritage (Map)
- ‘Visit Korean Heritage’ Campaign 
- Feel the Real Korean Heritage (Branding) 
- Stardust, Black & White (Poster)
- SHIFT (WEMADE Brand Extension)
- WEMADE, SHIFT (Mask Kit)
- 574th Birthday of Hangeul (Poster)
- Korean Society of Typography,
typography calendar 2021
(Calendar)
- Seowon, Korean Neo-Confucian Academies – A World Heritage (Signage)
- The Journey of Arita (Book)
- Dokkaebi (Book)
- BIG-GAME: EVERYDAY OBJECTS (Book)
- Kang Yoon Sung, Graphic Design Story (Book)
- Beautiful Building in the City 2020 Calendar (Calendar)
- Happy New Year 2020 (Poster)


2019
- Currency War (Poster)
- Exhibition of 100 Years of Democracy in Korea (Book) 
- Exhibition of 100 Years of Democracy in Korea (Exhibition)
- Exhibition of 100 Years of Democracy in Korea (Poster)
- March 1st Independence Movement and Establishment of Provisional Government of Korea (Poster)
- Gwangju Design Biennale 2019 (Exhibition Book)
- 573th Birthday of Hangeul (Poster)
- Junglim Architecture (Branding)
- Bauhaus Dessau, 100 Years of Bauhaus (Poster)
- March First Independence Movement (in 1919, against the Japaness colonial rule) (Poster)
- VAMOS (Eco Bag)


2018
- WEMADE (Branding)
- WEMADE (Brand Renewal Story)
- WEMADE (Brand Movie Part 3)
- WEMADE (Brand Movie Part 2)
- WEMADE (Brand Movie Part 1)
- Happy New Year 2019 (Poster)
- Beautiful Building in the City 2019 Calendar (Calendar)
- 2018 G-Star (Brand Movie)
- G Star 2018, Busan (Exhibition)
- 572th Birthday of Hangeul (Poster)
- wecampaign (Branding)  
- democracy (Poster)
- Museom Maeul (Book)
- Seonbi Sesang (Book)
- Sunbatang (Poster)
- Happy New Year 2018 (Poster)


2017
- Josef Koudelka (Photo Book)
- Y (Poster)
- Beautiful Building in the City  project 2018 (Calendar)
- Good-Bye 2017 (Poster)
- Merry Christmas (Poster)
- Yoondesign (Poster)
- Yoondesign (Signage)
- Yoondesign (Branding Application)  
- Yoondesign (Brand Movie)
- Yoondesign (Branding) 
- SEOUL 1392-2017 (Poster)
- SEOUL (Identity)
- Hangeul, 14 Consonant Letter (Poster)
- 571st Birthday of Hangeul (Poster)
- DPPA, Start Again (Poster)
- LOTTE DUTY FREE (Poster)
- Spring Flowers (Poster)
- Generation Conflict (Poster)
- NO THAAD (Poster)
- Beautiful Building (Identity)
- Rufer House (Poster)


2016
- 570th Birthday of Hangeul (Poster)
- Hangeul (Identity)
- Villa Müller (Poster)
- Le Moulin (Poster)
- Pyeongchang 2018 (Leaflet)


2015
- Made in Korea: Chung Ju-yung and the Rise of Hyundai (Book)
- Charlies Country (Poster)
- HDC Masterpiece 2014-2015 (Brochure)
- The Story of Bohemian Glass
- ag type specimen (Exhibition Poster)


2014
- Ara Güler (Photo Book)
- THE BEST (Magazine)
- NAVER, Play Museum (Book)
- Seoul Museum of History 2015 (Calendar)
- LOTTE DUTY FREE 2015 (Calendar)
- ahnsangsoo 2012 type specimen revised edition (Book)
- Kan Song Mun Hwa (Exhibition Book_big)
- Kan Song Mun Hwa (Exhibition Book_small)
- Kangsong (Branding)


2013
- HDC Masterpiece 2012-2013 (Brochure)
- Play Museum_Buffering 63% (Poster)
- Play Museum_Buffering 27%  (Poster)
- Camp Sangam 4.0 (Poster)
- Start Up (Poster)
- Art Across America (Exhibition Book_big)
- Art Across America (Exhibition Book_small)


2012
- Orum (Photo Book)
- Lapland (Identity)
- Epitaph (Poster)
- innocean worldwide (Promotion)
- ahnsangsoo 2012 type specimen (Book)
- HYUNDAI MOTOR GROUP (Brochure)
- NMK, Celebrating Events with Banquets and Ceremonies in the Joseon Dynasty (Book)
- ag Seminar 4 (Poster)
- ag Seminar 3 (Poster)
- ag Seminar 2 (Poster)
- ag Seminar 1 (Poster)


2011
- Bukchon Scenes (Photo Book)
- Typo Janchi 2011 (Book)
- Typo Janchi 2011 (Promotion)
- Doosan 2012 (Calendar)
- Great Harmony (Brochure)
- THE PLAZA Renovation Project (Book)
- NIKE Football Team Sales (Brochure)


2010
- Samsung Life Insurance Annual Report 2009 (Annual Report)
- Facts about Korea (Book)
- NFEC, National Large Reaserch Facilities Roadmap (Report)
- OCI Annual Report 2009 (Annual Report)
- Kang Won Yong (Promotion)


2009
- NMK, Joseon Portraits (Poster)
- Heungmizine (Magazine)
- Daeboreum (Poster)


2008
- Haeinsa (Signage)
- Dasanchodang (Signage)
- Bukchon Traditional Culture Center (Branding)
- Bukchon Hanok Village (Branding)
- Janchi

- L SPA (Brochure)
- L (Signage)
- Road Signs Design Manual (Report)
- nana project 4 (Book)


2007
- Letter Flower (Poster)
- Stray Birds (Book)
- Thread (Font)
- r.m.s. (river. mountain. sky.) (Poster)
- Ice (Poster)
- Hello (Poster)
- Welcome (Poster)
- Gutenberg Galaxy (Poster)
- sa.2007.summer.workshop  (Poster)
- archi-eco biennale (Poster)
- ag calendar 2007 (Calendar)
- a study of design policy in seoulcity (Book)


2006
- Andreas Schneider seminar (Poster)
- hongiksidi (Magazine)
- Typo Story (Poster)
- Suncheon Travel Map (Map)
- Moon Janghyun (Poster)
- Nabi 4 (Book)

kim sunghoon

Creative Director
Creative Consultant 
Graphic Designer
/
SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE.                                            
/
| Creative Directing, Creative Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design 
hoons79@gmail.com | +82.(0)10.2541.8550 | hej.kr | instagram | behance
/
about kim sunghoon


Brand Design Studio hej ︎︎︎


Awards


ETERNO

Brand Fonts, Brand Design / Branding
2023 - 2024

Client: ETERNO

Creative Director: Kim Sunghoon
Design: Kim Sunghoon
Contents Director: Park Sohyun

대한민국 최고 주거 브랜드인 에테르노의 브랜드 전용 글꼴(라틴)을 디자인하고 폰트로 개발했습니다.

에테르노. 이름 그대로 시대를 초월한 아름다움을 표현하고자 했습니다. 에테르노는 공간의 예술적 가치뿐만 아니라 시간의 경험적 가치까지 아우르는 영속성을 추구합니다. 견고한 감각으로 지어진 에테르노에서의 매 순간, 모든 경험이 각자의 삶을 고유하게 만들기를 희망합니다.
독일 미술사가 요하임 빈켈만의 Edle Einfalt und stille Größe (고귀한 단순, 고요한 위대)를 에테르노 브랜드의 핵심 철학으로 삼아 에테르노의 시각언어, 문자언어, 브랜드의 태도 등을 정리해 나갔습니다.
인간의 삶에서 큰 비중을 차지하는 주거에 대한 본질을 탐구하며 집을 짓는 행위, 그 안에서의 삶, 그리고 삶을 살아가며 경험하는 사유에 대한 에테르노만의 주거에 대한 기준을 만들었습니다. 에테르노의 브랜드 자산을 기반으로 브랜드의 방향성을 정의하고 이를 토대로 통합 브랜딩 전략을 수립했습니다. 이러한 통합 브랜딩 전략에 기반해 에테르노만의 고유한 브랜드 경험을 설계하고자 했습니다.
건축 콘셉트인 파르테논 신전을 기반으로 황금비율, 대지의 수평선과 빛과 기둥의 수직선을 핵심 요소로 사용해 에테르노 시각화에 적용했습니다.

We designed and developed a brand-specific font (Latin) for ETERNO, South Korea's leading residential brand.

ETERNO. As the name suggests, we wanted to express the timelessness of beauty. ETERNO seeks permanence, not only in the artistic value of space, but also in the experiential value of time. Built with a sense of solidity, we hope that every moment and every experience in ETERNO will make your life unique.
German art historian Johann Joachim Winckelmann’s Edle Einfalt und stille Größe is the core philosophy of the ETERNO brand, and it has guided our visual language, written language, and brand attitude.
Exploring the essence of home, which is such a big part of human life, we created ETERNO's definition of home: the act of building a home, the life within it, and the reasons for living and experiencing it. We defined the direction of the brand based on ETERNO’s brand assets and established an integrated branding strategy based on them. Based on this integrated branding strategy, we wanted to design a unique brand experience for ETERNO.
Based on the architectural concept of the Parthenon, we used the golden ratio, the horizontal lines of the earth and the vertical lines of light and columns as key elements and applied them to the visualisation of ETERNO.