kim sunghoon

Creative Director
Creative Consultant
Graphic Designer  
/
SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE.       
/
| Creative Directing, Creative Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design 
hoons79@gmail.com | +82.(0)10.2541.8550 | hej.krinstagram | behance
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about kim sunghoon


Awards


Brand Design Studio hej ︎︎︎


2025
- happy new year 2025


2024
- MEMORY (Book)
- ETERNO (Brand Fonts)
- ETERNO (Architectural philosophy)
- ETERNO (Brand Philosophy)
- ETERNO (Brand Identity)
- 578th Birthday of Hangeul (Poster)
- Markus  Lüpertz: Sins, Myths and Other Questions (Book)
- Markus  Lüpertz: Sins, Myths and Other Questions (Leaflet)
- LEIKO IKEMURA: Light on the Horizon (Book)
- LEIKO IKEMURA: Light on the Horizon (Poster)
- ETERNO CHEONGDAM Sign System ​(Signage)


2023
- 577th Birthday of Hangeul (Poster)
- Rising Exclamation Mark (Font)
- Anselm Kiefer: HERBST (Exhibition Poster)
- Anselm Kiefer: HERBST (Exhibition Book)
- Anselm Kiefer: HERBST(Exhibition Design)
- Lee Jeong-gi, a pilgrim who follows the sound (Book)
- Korean Photography Inside Out, 1929-1982 (Photo Book)
- Korean Photography Inside Out, 1929-1982 (Photo Book)


2022
- Korean Photography Inside Out, 1929-1982 (Exhibition Poster)
- MUSEUM HANMI SAMCHEONG (Book)
- 20 YEARS OF THE MUSEUM OF PHOTOGRAPHY, SEOUL (Book)
- LAPENTHILL (Brand Book)
- A New Encounter, Immersive Gallery of Korean Art (Exhibition Leaflet)
- A New Encounter, Immersive Gallery of Korean Art (Exhibition Graphic)
- A New Encounter, Immersive Gallery of Korean Art (Exhibition Poster)
- a Vibrating Bird (Poster)
- LAPENTHILL (Billboard)
- LAPENTHILL (Application 2)
- LAPENTHILL (Application 1)
- LAPENTHILL (Branding)
- 576th Birthday of Hangeul (Poster)
- LUXIA (Brand Book)
- Honey SaSha (Brand Movie)
- Honey SaSha (Branding)
- LUXIA (Billboard)
- LUXIA (Brand Book)
- LUXIA (Letter of Invitation)
- LUXIA (Brand Movie)
- LUXIA (Branding)
- hej (Branding)


2021
- MOMENT BY MOMENT, WE SAY ‘NO CONCEPT BUT GOOD SENSE’ (Brand Book)
- 87MM ILSANG FONT FAMILY (Font)
- THE A.TION (Application) 
- THE A.TION (Branding)
- Happy New Year 2022 (Poster)
- 2022 Calendar_hej (Calendar)
- About Romance (Poster)
- 575th Birthday of Hangeul (Poster)
- 575th Birthday of Hangeul (Poster)
- 575th Birthday of Hangeul (Poster)
- ETERNO CHEONGDAM (Brand Book)
- ETERNO CHEONGDAM (Brand Book)
- ETERNO CHEONGDAM (Brand Customize Book_Double)
- ETERNO CHEONGDAM (Brand Customize Book_Single)
- ETERNO CHEONGDAM (Brand Application)
- K ONE (Branding)
- korecipe (Package)
- korecipe (Branding)
- 2020 Kakao’s Commitment and Responsibility (ESG report)
- KCC (Brochure)
- ETERNO CHEONGDAM (Billboard) 
- ETERNO CHEONGDAM (Billboard) 
- WEMADE shift (Mask & Strap set)
- buddyBUDDY (Branding)
- hej Branding (Goods)


2020
- GumNanse Music Center (Branding) 
- Feel the Real Korean Heritage (Goods)
- Feel the Real Korean Heritage (Poster)
- Feel the Real Korean Heritage (Guide Book)
- Feel the Real Korean Heritage (Leaflet)
- Feel the Real Korean Heritage (Map)
- ‘Visit Korean Heritage’ Campaign 
- Feel the Real Korean Heritage (Branding) 
- Stardust, Black & White (Poster)
- SHIFT (WEMADE Brand Extension)
- WEMADE, SHIFT (Mask Kit)
- 574th Birthday of Hangeul (Poster)
- Korean Society of Typography,
typography calendar 2021
(Calendar)
- Seowon, Korean Neo-Confucian Academies – A World Heritage (Signage)
- The Journey of Arita (Book)
- Dokkaebi (Book)
- BIG-GAME: EVERYDAY OBJECTS (Book)
- Kang Yoon Sung, Graphic Design Story (Book)
- Beautiful Building in the City 2020 Calendar (Calendar)
- Happy New Year 2020 (Poster)


2019
- Currency War (Poster)
- Exhibition of 100 Years of Democracy in Korea (Book) 
- Exhibition of 100 Years of Democracy in Korea (Exhibition)
- Exhibition of 100 Years of Democracy in Korea (Poster)
- March 1st Independence Movement and Establishment of Provisional Government of Korea (Poster)
- Gwangju Design Biennale 2019 (Exhibition Book)
- 573th Birthday of Hangeul (Poster)
- Junglim Architecture (Branding)
- Bauhaus Dessau, 100 Years of Bauhaus (Poster)
- March First Independence Movement (in 1919, against the Japaness colonial rule) (Poster)
- VAMOS (Eco Bag)


2018
- WEMADE (Branding)
- WEMADE (Brand Renewal Story)
- WEMADE (Brand Movie Part 3)
- WEMADE (Brand Movie Part 2)
- WEMADE (Brand Movie Part 1)
- Happy New Year 2019 (Poster)
- Beautiful Building in the City 2019 Calendar (Calendar)
- 2018 G-Star (Brand Movie)
- G Star 2018, Busan (Exhibition)
- 572th Birthday of Hangeul (Poster)
- wecampaign (Branding)  
- democracy (Poster)
- Museom Maeul (Book)
- Seonbi Sesang (Book)
- Sunbatang (Poster)
- Happy New Year 2018 (Poster)


2017
- Josef Koudelka (Photo Book)
- Y (Poster)
- Beautiful Building in the City  project 2018 (Calendar)
- Good-Bye 2017 (Poster)
- Merry Christmas (Poster)
- Yoondesign (Poster)
- Yoondesign (Signage)
- Yoondesign (Branding Application)  
- Yoondesign (Brand Movie)
- Yoondesign (Branding) 
- SEOUL 1392-2017 (Poster)
- SEOUL (Identity)
- Hangeul, 14 Consonant Letter (Poster)
- 571st Birthday of Hangeul (Poster)
- DPPA, Start Again (Poster)
- LOTTE DUTY FREE (Poster)
- Spring Flowers (Poster)
- Generation Conflict (Poster)
- NO THAAD (Poster)
- Beautiful Building (Identity)
- Rufer House (Poster)


2016
- 570th Birthday of Hangeul (Poster)
- Hangeul (Identity)
- Villa Müller (Poster)
- Le Moulin (Poster)
- Pyeongchang 2018 (Leaflet)


2015
- Made in Korea: Chung Ju-yung and the Rise of Hyundai (Book)
- Charlies Country (Poster)
- HDC Masterpiece 2014-2015 (Brochure)
- The Story of Bohemian Glass
- ag type specimen (Exhibition Poster)


2014
- Ara Güler (Photo Book)
- THE BEST (Magazine)
- NAVER, Play Museum (Book)
- Seoul Museum of History 2015 (Calendar)
- LOTTE DUTY FREE 2015 (Calendar)
- ahnsangsoo 2012 type specimen revised edition (Book)
- Kan Song Mun Hwa (Exhibition Book_big)
- Kan Song Mun Hwa (Exhibition Book_small)
- Kangsong (Branding)


2013
- HDC Masterpiece 2012-2013 (Brochure)
- Play Museum_Buffering 63% (Poster)
- Play Museum_Buffering 27%  (Poster)
- Camp Sangam 4.0 (Poster)
- Start Up (Poster)
- Art Across America (Exhibition Book_big)
- Art Across America (Exhibition Book_small)


2012
- Orum (Photo Book)
- Lapland (Identity)
- Epitaph (Poster)
- innocean worldwide (Promotion)
- ahnsangsoo 2012 type specimen (Book)
- HYUNDAI MOTOR GROUP (Brochure)
- NMK, Celebrating Events with Banquets and Ceremonies in the Joseon Dynasty (Book)
- ag Seminar 4 (Poster)
- ag Seminar 3 (Poster)
- ag Seminar 2 (Poster)
- ag Seminar 1 (Poster)


2011
- Bukchon Scenes (Photo Book)
- Typo Janchi 2011 (Book)
- Typo Janchi 2011 (Promotion)
- Doosan 2012 (Calendar)
- Great Harmony (Brochure)
- THE PLAZA Renovation Project (Book)
- NIKE Football Team Sales (Brochure)


2010
- Samsung Life Insurance Annual Report 2009 (Annual Report)
- Facts about Korea (Book)
- NFEC, National Large Reaserch Facilities Roadmap (Report)
- OCI Annual Report 2009 (Annual Report)
- Kang Won Yong (Promotion)


2009
- NMK, Joseon Portraits (Poster)
- Heungmizine (Magazine)
- Daeboreum (Poster)


2008
- Haeinsa (Signage)
- Dasanchodang (Signage)
- Bukchon Traditional Culture Center (Branding)
- Bukchon Hanok Village (Branding)
- Janchi

- L SPA (Brochure)
- L (Signage)
- Road Signs Design Manual (Report)
- nana project 4 (Book)


2007
- Letter Flower (Poster)
- Stray Birds (Book)
- Thread (Font)
- r.m.s. (river. mountain. sky.) (Poster)
- Ice (Poster)
- Hello (Poster)
- Welcome (Poster)
- Gutenberg Galaxy (Poster)
- sa.2007.summer.workshop  (Poster)
- archi-eco biennale (Poster)
- ag calendar 2007 (Calendar)
- a study of design policy in seoulcity (Book)


2006
- Andreas Schneider seminar (Poster)
- hongiksidi (Magazine)
- Typo Story (Poster)
- Suncheon Travel Map (Map)
- Moon Janghyun (Poster)
- Nabi 4 (Book)

kim sunghoon

Creative Director
Creative Consultant 
Graphic Designer
/
SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE.                                            
/
| Creative Directing, Creative Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design 
hoons79@gmail.com | +82.(0)10.2541.8550 | hej.kr | instagram | behance
/
about kim sunghoon


Brand Design Studio hej ︎︎︎


Awards


20 YEARS OF THE MUSEUM OF PHOTOGRAPHY, SEOUL

History Book / Branding
2022

170 x 240 mm
216 page
Offset Print

Client: THE MUSEUM OF PHOTOGRAPHY, SEOUL

Creative Director: Kim Sunghoon
Design: Kim Sunghoon

한미사진미술관 20년의 기록을 담은 <한미사진미술관 20년 이야기>를 디자인했습니다.
한미사진미술관의 20년 역사를 정리한 것으로 한국의 사진예술사를 정리하는 핵심적인 기록으로 한국의 사진예술이 발전하는데 중요한 밑거름이 될 것입니다. 평생 동안 수집해온 국내외 최고 수준의 저명 작가들의 작품들이 한미사진미술관의 핵심을 이루고 있으며, 20년 동안 수많은 전시와 사진집 출간을 통해 사진 예술의 진수를 보여주었습니다. 이를 통해 우리 사회에서 사진예술의 경지와 평가를 높이는 성과를 이룩하였고 동시에 국제적으로 한국 사진예술들이 널이 알려지는 계기를 만들어내었습니다.

We designed the “20 Years Story of THE MUSEUM OF PHOTOGRAPHY, SEOUL,” which contains a record of 20 years at THE MUSEUM OF PHOTOGRAPHY, SEOUL.
It summarizes the 20-year history of THE MUSEUM OF PHOTOGRAPHY, SEOUL and Art, which will serve as an important foundation for the development of Korean photography and art as a key record in the history of Korean photography. The works of top-notch artists at home and abroad, which have been collected throughout their lives, are at the heart of THE MUSEUM OF PHOTOGRAPHY, SEOUL, and have shown the essence of photographic art through numerous exhibitions and photo books for 20 years. Through this, we have achieved results in enhancing the level and evaluation of photography art in our society, and at the same time, we have created an opportunity for Korean photography arts to become known internationally.