kim sunghoon

Creative Director
Graphic Designer
Creative Consultant
/
| Creative Directing, Creative Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design 
/


about kim sunghoon


Brand Design Studio hej ︎︎︎


2021
- ETERNO CHEONGDAM (Option Application)
- K ONE Branding
- korecipe Branding (Package)
- korecipe Branding
- ETERNO CHEONGDAM (Brand Book)
- 2020 Kakao’s Commitment and Responsibility (ESG report)
- KCC Brochure
- ETERNO CHEONGDAM (Billboard) 
- ETERNO CHEONGDAM (Billboard) 
- WEMADE shift Mask & Strap set
- buddyBUDDY Branding
- hej Branding (Goods)


2020
- GumNanse Music Center Branding 
- Feel the Real Korean Heritage Branding (Goods)
- Feel the Real Korean Heritage Branding (Poster)
- Feel the Real Korean Heritage Branding (Guide Book)
- Feel the Real Korean Heritage Branding (Leaflet)
- Feel the Real Korean Heritage Branding (Map)
- ‘Visit Korean Heritage’ Campaign 
- Feel the Real Korean Heritage Branding 
- Stardust, Black & White
- SHIFT (WEMADE Brand Extension)
- WEMADE, SHIFT Mask Kit
- 574th Birthday of Hangeul
- Korean Society of Typography,
typography calendar 2021 (Calendar)

- Seowon, Korean Neo-Confucian Academies – A World Heritage
- The Journey of Arita
- Dokkaebi
- BIG-GAME: EVERYDAY OBJECTS
- Kang Yoon Sung, Graphic Design Story
- Beautiful Building in the City 2020 Calendar
- Happy New Year 2020 


2019
- Currency War
- Exhibition of 100 Years of Democracy in Korea (Book) 
- Exhibition of 100 Years of Democracy in Korea (Exhibition)
- Exhibition of 100 Years of Democracy in Korea (Poster)
- March 1st Independence Movement and Establishment of Provisional Government of Korea
- Gwangju Design Biennale 2019
- 573th Birthday of Hangeul
- Junglim Architecture Branding 
- Bauhaus Dessau, 100 Years of Bauhaus
- March First Independence Movement (in 1919, against the Japaness colonial rule)
- VAMOS Eco Bag


2018
- WEMADE Branding
- WEMADE Brand Renewal Story
- WEMADE Brand Movie Part 3
- WEMADE Brand Movie Part 2
- WEMADE Brand Movie Part 1
- Happy New Year 2019 
- Beautiful Building in the City 2019 Calendar 
- 2018 G-Star Movie
- G Star 2018, Busan
- 572th Birthday of Hangeul
- wecampaign Branding 
- democracy
- Museom Maeul
- Seonbi Sesang
- Sunbatang
- Happy New Year 2018


2017
- Josef Koudelka
- Y
- Beautiful Building in the City project 2018 Calendar
- Good-Bye 2017 
- Merry Christmas
- Yoondesign Poster
- Yoondesign Signage
- Yoondesign Branding Application 
- Yoondesign Brand Movie
- Yoondesign Branding 
- SEOUL 1392-2017
- SEOUL Identity
- Hangeul, 14 Consonant Letter
- 571st Birthday of Hangeul
- DPPA, Start Again
- LOTTE DUTY FREE Poster
- Spring Flowers
- Generation Conflict
- NO THAAD 
- Beautiful Building Identity
- Rufer House


2016
- 570th Birthday of Hangeul
- Hangeul Identity
- Villa Müller
- Le Moulin
- Pyeongchang 2018


2015
- Made in Korea: Chung Ju-yung and the Rise of Hyundai
- Charlies Country
- HDC Masterpiece 2014-2015
- The Story of Bohemian Glass
- ag type specimen


2014
- Ara Güler
- THE BEST
- NAVER, Play Museum
- Seoul Museum of History 2015 Calendar
- LOTTE DUTY FREE 2015 Calendar
- ahnsangsoo 2012 type specimen revised edition
- Kan Song Mun Hwa (big)
- Kan Song Mun Hwa (small)
- Kangsong Branding


2013
- HDC Masterpiece 2012-2013
- Play Museum_Buffering 63%
- Play Museum_Buffering 27% 
- Camp Sangam 4.0
- Start Up
- Art Across America (big)
- Art Across America (small)


2012
- Orum
- Lapland Identity
- Epitaph
- innocean worldwide
- ahnsangsoo 2012 type specimen
- HYUNDAI MOTOR GROUP Brochure
- NMK, Celebrating Events with Banquets and Ceremonies in the Joseon Dynasty
- ag Seminar 4
- ag Seminar 3
- ag Seminar 2
- ag Seminar 1


2011
- Bukchon Scenes
- Typo Janchi 2011 
- Typo Janchi 2011 Promotion
- Doosan 2012 Calendar
- Great Harmony
- THE PLAZA Renovation Project
- NIKE Football Team Sales


2010
- Samsung Life Insurance Annual Report 2009
- Facts about Korea
- NFEC, National Large Reaserch Facilities Roadmap
- OCI Annual Report 2009
- Kang Won Yong


2009
- NMK, Joseon Portraits
- Heungmizine
- Daeboreum


2008
- Haeinsa
- Dasanchodang
- Bukchon Traditional Culture Center Branding
- Bukchon Hanok Village Branding
- Janchi

- L SPA Brochure
- L Signage
- Road Signs Design Manual 
- nana project 4


2007
- Letter Flower
- Stray Birds
- Thread
- r.m.s. (river. mountain. sky.)
- Ice
- Hello
- Welcome
- Gutenberg Galaxy
- sa.2007.summer.workshop 
- archi-eco biennale
- ag calendar 2007 
- a study of design policy in seoulcity 


2006
- Andreas Schneider seminar
- hongiksidi
- Typo Story
- Suncheon Travel Map
- Moon Janghyun
- Nabi 4

kim sunghoon

Creative Director
Graphic Designer
Creative Consultant 
/
| Creative Directing, Creative Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design 
/
about kim sunghoon


Brand Design Studio hej ︎︎︎


Awards


WEMADE Branding

Branding
2018

Client: WEMADE

***
WINNER, Red Dot Award 2014: Brands & Communication Design, BERLIN/GERMANY (2019)


2000년 설립한 대한민국 게임 회사 위메이드는 2018년부터 다양한 분야로 사업을 확장하며 변화에 유연하게 대응하고 일관된 기업 이미지를 유지하는 아이덴티티 시스템이 필요했다. 위메이드의 다양한 이미지를 통합하면서 고유의 개성을 표현하기 위해 사용성이 높고, 무한한 확장이 가능한 문자 기반의 디자인 시스템을 개발하고, CI로 개발시켰다. 위메이드 디자인 시스템은 황금비율(1:1.618…)의 그리드에 기반해 문자부터 그래픽까지 확장되며 한계 없이 발전한다. 문자로 개발한 CI는 그 자체로도 강력한 심볼의 역할을 하며, 가독성을 더해 개발된 전용 서체 ‘인피니티 산스’와 유기적 관계를 형성한다. 위메이드의 다양함을 포용하는 회색(warm gray)으로 기본 컬러를 삼고 명도 변화를 주며, 번뜩이는 상상력과 생동감은 플래시 그린(flash green)으로 표현한다.

WEMADE, a game company established in 2000, needed a new identity system to not only maintain a consistent corporate image but respond flexibly as expanding its business areas in 2018. We developed a design system based on letters which is highly usable and infinitely expandable and new CI of WEMADE to express their own characteristics as well as to integrate their various images. WEMADE’s design system extends itself without limit from letters to graphics because it is based on a grid of golden ratios. CI, which is developed as type, acts like a powerful symbol itself, and builds systemic relationship with a newly developed custom font, ‘Infinity Sans’, by adding readability. We use warm gray as background color that embraces the variety of the WEMADE by changing the brightness, and use flash green to express brilliant imagination and liveness.