kim sunghoon

Creative Director
Creative Consultant
Graphic Designer  
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SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE.       
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| Creative Directing, Creative Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design 
hoons79@gmail.com | +82.(0)10.2541.8550 | hej.krinstagram | behance
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about kim sunghoon


Brand Design Studio hej ︎︎︎


Awards


2022
- A New Encounter, Immersive Gallery of Korean Art (Leaflet)
- A New Encounter, Immersive Gallery of Korean Art (Exhibition Graphic)
- A New Encounter, Immersive Gallery of Korean Art (Poster)
- LAPENTHILL (Billboard)
- LAPENTHILL (Application 2)
- LAPENTHILL (Application 1)
- LAPENTHILL
- 576th Birthday of Hangeul
- LUXIA Brand Book
- Honey SaSha (Brand Movie)
- Honey SaSha
- LUXIA (Billboard)
- LUXIA (Brand Book)
- LUXIA (Letter of Invitation)
- LUXIA (Brand Movie)
- LUXIA
- hej


2021
- ETERNO CHEONGDAM Sign System (Signage)
- MOMENT BY MOMENT, WE SAY ‘NO CONCEPT BUT GOOD SENSE’
- 87MM ILSANG FONT FAMILY
- THE A.TION Branding 
- THE A.TION Branding
- Happy New Year 2022
- 2022 Calendar_hej
- 575th Birthday of Hangeul
- 575th Birthday of Hangeul
- 575th Birthday of Hangeul
- ETERNO CHEONGDAM Brand Book
- ETERNO CHEONGDAM Brand Book
- ETERNO CHEONGDAM Brand Customize Book (Double) - ETERNO CHEONGDAM Brand Customize Book (Single)
- ETERNO CHEONGDAM Brand Application
- K ONE Branding
- korecipe Branding (Package)
- korecipe Branding
- 2020 Kakao’s Commitment and Responsibility (ESG report)
- KCC Brochure
- ETERNO CHEONGDAM (Billboard) 
- ETERNO CHEONGDAM (Billboard) 
- WEMADE shift Mask & Strap set
- buddyBUDDY Branding
- hej Branding (Goods)


2020
- GumNanse Music Center Branding 
- Feel the Real Korean Heritage Branding (Goods)
- Feel the Real Korean Heritage Branding (Poster)
- Feel the Real Korean Heritage Branding (Guide Book)
- Feel the Real Korean Heritage Branding (Leaflet)
- Feel the Real Korean Heritage Branding (Map)
- ‘Visit Korean Heritage’ Campaign 
- Feel the Real Korean Heritage Branding 
- Stardust, Black & White
- SHIFT (WEMADE Brand Extension)
- WEMADE, SHIFT Mask Kit
- 574th Birthday of Hangeul
- Korean Society of Typography,
typography calendar 2021 (Calendar)

- Seowon, Korean Neo-Confucian Academies – A World Heritage
- The Journey of Arita
- Dokkaebi
- BIG-GAME: EVERYDAY OBJECTS
- Kang Yoon Sung, Graphic Design Story
- Beautiful Building in the City 2020 Calendar
- Happy New Year 2020 


2019
- Currency War
- Exhibition of 100 Years of Democracy in Korea (Book) 
- Exhibition of 100 Years of Democracy in Korea (Exhibition)
- Exhibition of 100 Years of Democracy in Korea (Poster)
- March 1st Independence Movement and Establishment of Provisional Government of Korea
- Gwangju Design Biennale 2019
- 573th Birthday of Hangeul
- Junglim Architecture Branding 
- Bauhaus Dessau, 100 Years of Bauhaus
- March First Independence Movement (in 1919, against the Japaness colonial rule)
- VAMOS Eco Bag


2018
- WEMADE Branding
- WEMADE Brand Renewal Story
- WEMADE Brand Movie Part 3
- WEMADE Brand Movie Part 2
- WEMADE Brand Movie Part 1
- Happy New Year 2019 
- Beautiful Building in the City 2019 Calendar 
- 2018 G-Star Movie
- G Star 2018, Busan
- 572th Birthday of Hangeul
- wecampaign Branding 
- democracy
- Museom Maeul
- Seonbi Sesang
- Sunbatang
- Happy New Year 2018


2017
- Josef Koudelka
- Y
- Beautiful Building in the City project 2018 Calendar
- Good-Bye 2017 
- Merry Christmas
- Yoondesign Poster
- Yoondesign Signage
- Yoondesign Branding Application 
- Yoondesign Brand Movie
- Yoondesign Branding 
- SEOUL 1392-2017
- SEOUL Identity
- Hangeul, 14 Consonant Letter
- 571st Birthday of Hangeul
- DPPA, Start Again
- LOTTE DUTY FREE Poster
- Spring Flowers
- Generation Conflict
- NO THAAD 
- Beautiful Building Identity
- Rufer House


2016
- 570th Birthday of Hangeul
- Hangeul Identity
- Villa Müller
- Le Moulin
- Pyeongchang 2018


2015
- Made in Korea: Chung Ju-yung and the Rise of Hyundai
- Charlies Country
- HDC Masterpiece 2014-2015
- The Story of Bohemian Glass
- ag type specimen


2014
- Ara Güler
- THE BEST
- NAVER, Play Museum
- Seoul Museum of History 2015 Calendar
- LOTTE DUTY FREE 2015 Calendar
- ahnsangsoo 2012 type specimen revised edition
- Kan Song Mun Hwa (big)
- Kan Song Mun Hwa (small)
- Kangsong Branding


2013
- HDC Masterpiece 2012-2013
- Play Museum_Buffering 63%
- Play Museum_Buffering 27% 
- Camp Sangam 4.0
- Start Up
- Art Across America (big)
- Art Across America (small)


2012
- Orum
- Lapland Identity
- Epitaph
- innocean worldwide
- ahnsangsoo 2012 type specimen
- HYUNDAI MOTOR GROUP Brochure
- NMK, Celebrating Events with Banquets and Ceremonies in the Joseon Dynasty
- ag Seminar 4
- ag Seminar 3
- ag Seminar 2
- ag Seminar 1


2011
- Bukchon Scenes
- Typo Janchi 2011 
- Typo Janchi 2011 Promotion
- Doosan 2012 Calendar
- Great Harmony
- THE PLAZA Renovation Project
- NIKE Football Team Sales


2010
- Samsung Life Insurance Annual Report 2009
- Facts about Korea
- NFEC, National Large Reaserch Facilities Roadmap
- OCI Annual Report 2009
- Kang Won Yong


2009
- NMK, Joseon Portraits
- Heungmizine
- Daeboreum


2008
- Haeinsa
- Dasanchodang
- Bukchon Traditional Culture Center Branding
- Bukchon Hanok Village Branding
- Janchi

- L SPA Brochure
- L Signage
- Road Signs Design Manual 
- nana project 4


2007
- Letter Flower
- Stray Birds
- Thread
- r.m.s. (river. mountain. sky.)
- Ice
- Hello
- Welcome
- Gutenberg Galaxy
- sa.2007.summer.workshop 
- archi-eco biennale
- ag calendar 2007 
- a study of design policy in seoulcity 


2006
- Andreas Schneider seminar
- hongiksidi
- Typo Story
- Suncheon Travel Map
- Moon Janghyun
- Nabi 4

kim sunghoon

Creative Director
Creative Consultant 
Graphic Designer
/
SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE.                                            
/
| Creative Directing, Creative Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design 
hoons79@gmail.com | +82.(0)10.2541.8550 | hej.kr | instagram | behance
/
about kim sunghoon


Brand Design Studio hej ︎︎︎


Awards


Kang Yoon Sung,
Graphic Design Story


Book
2020
170 x 240 mm, 648page
Offset Print

Client: Kang Yoon Sung 

***
SELECTED, Asia-Pacific Design Award 2020, GUANGZHOU/CHINA (2020)

‘강윤성 그래픽디자인 이야기’를 디자인 했습니다. 강윤성은 한국을 대표하는 그래픽 디자이너이자 대학 교수로 2020년 2월에 퇴임을 했습니다. 퇴임을 기념하기 위해 책을 만들게 되었습니다. 옛날부터 한국에서는 무지개 떡을 만들어 잔치에 나눠먹는 풍습이 있었습니다. 은퇴가 슬픈 날이 아니라 잔치가 되기를 바랐기 때문에 책의 콘셉트가 무지개 떡이 되었습니다. 이 책은 한국, 중국, 일본에서 온 60명의 동료와 학생들의 편지와 강윤성의 디자인 작업으로 구성되어 있습니다. 이 책은 강윤성의 디자인 여정의 끝이 아니라 새로운 시작을 위한 쉼표를 의미합니다.

We designed 'Kang Yoon Sung graphic design story'. Yoonsung Kang retired as a graphic designer and university professor representing Korea in February 2020. We made a book to celebrate our retirement. Since a long time ago, there has been a custom in Korea to make rainbow rice cakes and share them with a feast. The concept of the book became rainbow rice cake because We wanted retirement to be a feast, not a sad day. This book consists of letters from 60 colleagues and students from Korea, China, and Japan, and design work by Yoonsung Kang. This book means a comma for a new beginning, not the end of Yoonsung Kang's design journey.