kim sunghoon

Creative Director
Creative Consultant
Graphic Designer  
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SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE.       
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| Creative Directing, Creative Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design 
hoons79@gmail.com | +82.(0)10.2541.8550 | hej.krinstagram | behance
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about kim sunghoon


Brand Design Studio hej ︎︎︎


Awards


2022
- Honey SaSha (Brand Movie)
- Honey SaSha
- LUXIA (Billboard)
- LUXIA (Brand Book)
- LUXIA (Letter of Invitation)
- LUXIA (Brand Movie)
- LUXIA
- hej


2021
- ETERNO CHEONGDAM Sign System (Signage)
- MOMENT BY MOMENT, WE SAY ‘NO CONCEPT BUT GOOD SENSE’
- 87MM ILSANG FONT FAMILY
- THE A.TION Branding 
- THE A.TION Branding
- Happy New Year 2022
- 2022 Calendar_hej
- 575th Birthday of Hangeul
- 575th Birthday of Hangeul
- 575th Birthday of Hangeul
- ETERNO CHEONGDAM Brand Book
- ETERNO CHEONGDAM Brand Book
- ETERNO CHEONGDAM Brand Customize Book (Double) - ETERNO CHEONGDAM Brand Customize Book (Single)
- ETERNO CHEONGDAM Brand Application
- K ONE Branding
- korecipe Branding (Package)
- korecipe Branding
- 2020 Kakao’s Commitment and Responsibility (ESG report)
- KCC Brochure
- ETERNO CHEONGDAM (Billboard) 
- ETERNO CHEONGDAM (Billboard) 
- WEMADE shift Mask & Strap set
- buddyBUDDY Branding
- hej Branding (Goods)


2020
- GumNanse Music Center Branding 
- Feel the Real Korean Heritage Branding (Goods)
- Feel the Real Korean Heritage Branding (Poster)
- Feel the Real Korean Heritage Branding (Guide Book)
- Feel the Real Korean Heritage Branding (Leaflet)
- Feel the Real Korean Heritage Branding (Map)
- ‘Visit Korean Heritage’ Campaign 
- Feel the Real Korean Heritage Branding 
- Stardust, Black & White
- SHIFT (WEMADE Brand Extension)
- WEMADE, SHIFT Mask Kit
- 574th Birthday of Hangeul
- Korean Society of Typography,
typography calendar 2021 (Calendar)

- Seowon, Korean Neo-Confucian Academies – A World Heritage
- The Journey of Arita
- Dokkaebi
- BIG-GAME: EVERYDAY OBJECTS
- Kang Yoon Sung, Graphic Design Story
- Beautiful Building in the City 2020 Calendar
- Happy New Year 2020 


2019
- Currency War
- Exhibition of 100 Years of Democracy in Korea (Book) 
- Exhibition of 100 Years of Democracy in Korea (Exhibition)
- Exhibition of 100 Years of Democracy in Korea (Poster)
- March 1st Independence Movement and Establishment of Provisional Government of Korea
- Gwangju Design Biennale 2019
- 573th Birthday of Hangeul
- Junglim Architecture Branding 
- Bauhaus Dessau, 100 Years of Bauhaus
- March First Independence Movement (in 1919, against the Japaness colonial rule)
- VAMOS Eco Bag


2018
- WEMADE Branding
- WEMADE Brand Renewal Story
- WEMADE Brand Movie Part 3
- WEMADE Brand Movie Part 2
- WEMADE Brand Movie Part 1
- Happy New Year 2019 
- Beautiful Building in the City 2019 Calendar 
- 2018 G-Star Movie
- G Star 2018, Busan
- 572th Birthday of Hangeul
- wecampaign Branding 
- democracy
- Museom Maeul
- Seonbi Sesang
- Sunbatang
- Happy New Year 2018


2017
- Josef Koudelka
- Y
- Beautiful Building in the City project 2018 Calendar
- Good-Bye 2017 
- Merry Christmas
- Yoondesign Poster
- Yoondesign Signage
- Yoondesign Branding Application 
- Yoondesign Brand Movie
- Yoondesign Branding 
- SEOUL 1392-2017
- SEOUL Identity
- Hangeul, 14 Consonant Letter
- 571st Birthday of Hangeul
- DPPA, Start Again
- LOTTE DUTY FREE Poster
- Spring Flowers
- Generation Conflict
- NO THAAD 
- Beautiful Building Identity
- Rufer House


2016
- 570th Birthday of Hangeul
- Hangeul Identity
- Villa Müller
- Le Moulin
- Pyeongchang 2018


2015
- Made in Korea: Chung Ju-yung and the Rise of Hyundai
- Charlies Country
- HDC Masterpiece 2014-2015
- The Story of Bohemian Glass
- ag type specimen


2014
- Ara Güler
- THE BEST
- NAVER, Play Museum
- Seoul Museum of History 2015 Calendar
- LOTTE DUTY FREE 2015 Calendar
- ahnsangsoo 2012 type specimen revised edition
- Kan Song Mun Hwa (big)
- Kan Song Mun Hwa (small)
- Kangsong Branding


2013
- HDC Masterpiece 2012-2013
- Play Museum_Buffering 63%
- Play Museum_Buffering 27% 
- Camp Sangam 4.0
- Start Up
- Art Across America (big)
- Art Across America (small)


2012
- Orum
- Lapland Identity
- Epitaph
- innocean worldwide
- ahnsangsoo 2012 type specimen
- HYUNDAI MOTOR GROUP Brochure
- NMK, Celebrating Events with Banquets and Ceremonies in the Joseon Dynasty
- ag Seminar 4
- ag Seminar 3
- ag Seminar 2
- ag Seminar 1


2011
- Bukchon Scenes
- Typo Janchi 2011 
- Typo Janchi 2011 Promotion
- Doosan 2012 Calendar
- Great Harmony
- THE PLAZA Renovation Project
- NIKE Football Team Sales


2010
- Samsung Life Insurance Annual Report 2009
- Facts about Korea
- NFEC, National Large Reaserch Facilities Roadmap
- OCI Annual Report 2009
- Kang Won Yong


2009
- NMK, Joseon Portraits
- Heungmizine
- Daeboreum


2008
- Haeinsa
- Dasanchodang
- Bukchon Traditional Culture Center Branding
- Bukchon Hanok Village Branding
- Janchi

- L SPA Brochure
- L Signage
- Road Signs Design Manual 
- nana project 4


2007
- Letter Flower
- Stray Birds
- Thread
- r.m.s. (river. mountain. sky.)
- Ice
- Hello
- Welcome
- Gutenberg Galaxy
- sa.2007.summer.workshop 
- archi-eco biennale
- ag calendar 2007 
- a study of design policy in seoulcity 


2006
- Andreas Schneider seminar
- hongiksidi
- Typo Story
- Suncheon Travel Map
- Moon Janghyun
- Nabi 4

kim sunghoon

Creative Director
Creative Consultant 
Graphic Designer
/
SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE.                                            
/
| Creative Directing, Creative Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design 
hoons79@gmail.com | +82.(0)10.2541.8550 | hej.kr | instagram | behance
/
about kim sunghoon


Brand Design Studio hej ︎︎︎


Awards


Junglim Architecture Branding

Branding
2019

Client: Junglim Architecture

with Yoondesign

Creative Director: Kim Sunghoon
Design: Kim Sunghoon

정림건축의 브랜딩 작업을 진행했습니다. 정림건축은 대한민국을 대표하는 종합건축회사입니다. 정림건축의 아이덴티티 시스템을 재정의 하는 작업을 진행했습니다. 단순하고 명확하며, 조화롭고 균형감 있는 규칙을 만드는 것이 핵심인 프로젝트였습니다. 기존의 로고타입을 바탕으로 더 정교하게 다듬어가는 과정을 통해 새로운 디자인 규칙을 만들 수 있게 되었습니다.
폭이 좁고 두께가 두꺼운 글꼴을 사용하고, 알파벳 대문자 ‘I’를 강조하여 최첨단 건축물을 설계하는 종합건축설계회사로서의 정림건축 이미지를 표현합니다. 이것은 정림건축이 조율해가는 인간의 행복한 삶의 공간을 시각적으로 형상화한 것으로 미래지향적이며 진취적인 모습을 상징적으로 보여 줍니다.

We proceeded with the branding work of JUNGLIM Architecture. JUNGLIM Architecture is a comprehensive architectural company representing Korea. We have worked on redefining the identity system of JUNGLIM Architecture. Creating simple, clear, harmonious and balanced rules was the key project. Based on the existing logo type, we were able to make new design rules through a more sophisticated process.
It uses a narrow and thick font and emphasizes the alphabet capital letter "I" to express the image of JUNGLIM Architecture as a comprehensive architectural design company that designs state-of-the-art buildings. This is a visual representation of the happy life space of humans coordinated by JUNGLIM Architecture and symbolizes the future-oriented and enterprising appearance.