154 — kimsunghoon

kim.sunghoon
Creative Director
Creative Consultant
Graphic Designer

/

SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE.

| Creative Directing, Creative Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design

about kim sunghoon

Awards

Brand Design Studio hej ︎︎︎

2025
︎Honey SaSha (Branding)
︎ETERNO (Brand Book)
︎happy new year 2025

2024
︎MEMORY (Book)
︎ETERNO (Brand Fonts)
︎ETERNO (Architectural philosophy)
︎ETERNO (Brand Philosophy)
︎ETERNO (Brand Identity)
︎578th Birthday of Hangeul (Poster)
︎Markus Lüpertz: Sins, Myths and Other Questions (Book)
︎Markus Lüpertz: Sins, Myths and Other Questions (Leaflet)
︎LEIKO IKEMURA: Light on the Horizon (Book)
︎LEIKO IKEMURA: Light on the Horizon (Poster)
︎ETERNO CHEONGDAM Sign System (Signage)

2023
︎577th Birthday of Hangeul (Poster)
︎Rising Exclamation Mark (Font)
︎Anselm Kiefer: HERBST (Exhibition Poster)
︎Anselm Kiefer: HERBST (Exhibition Book)
︎Anselm Kiefer: HERBST(Exhibition Design)
︎Lee Jeong-gi, a pilgrim who follows the sound (Book)
︎Korean Photography Inside Out, 1929-1982 (Photo Book)
︎Korean Photography Inside Out, 1929-1982 (Photo Book)

2022
︎Korean Photography Inside Out, 1929-1982 (Exhibition Poster)
︎MUSEUM HANMI SAMCHEONG (Book)
︎20 YEARS OF THE MUSEUM OF PHOTOGRAPHY, SEOUL (Book)
︎LAPENTHILL (Brand Book)
︎A New Encounter, Immersive Gallery of Korean Art (Exhibition Leaflet)
︎A New Encounter, Immersive Gallery of Korean Art (Exhibition Graphic)
︎A New Encounter, Immersive Gallery of Korean Art (Exhibition Poster)
︎a Vibrating Bird (Poster)
︎LAPENTHILL (Billboard)
︎LAPENTHILL (Application 2)
︎LAPENTHILL (Application 1)
︎LAPENTHILL (Branding)
︎576th Birthday of Hangeul (Poster)
︎LUXIA (Brand Book)
︎Honey SaSha (Brand Movie)
︎Honey SaSha (Branding)
︎LUXIA (Billboard)
︎LUXIA (Brand Book)
︎LUXIA (Letter of Invitation)
︎LUXIA (Brand Movie)
︎LUXIA (Branding)
︎hej (Branding)

2021
︎MOMENT BY MOMENT, WE SAY ‘NO CONCEPT BUT GOOD SENSE’ (Brand Book)
︎87MM ILSANG FONT FAMILY (Font)
︎THE A^.TION (Application)
︎THE A^.TION (Branding)
︎Happy New Year 2022 (Poster)
︎2022 Calendar_hej (Calendar)
︎About Romance (Poster)
︎575th Birthday of Hangeul (Poster)
︎575th Birthday of Hangeul (Poster)
︎575th Birthday of Hangeul (Poster)
︎ETERNO CHEONGDAM (Brand Book)
︎ETERNO CHEONGDAM (Brand Book)
︎ETERNO CHEONGDAM (Brand Customize Book_Double)
︎ETERNO CHEONGDAM (Brand Customize Book_Single)
︎ETERNO CHEONGDAM (Brand Application)
︎K ONE (Branding)
︎korecipe (Package)
︎korecipe (Branding)
︎2020 Kakao’s Commitment and Responsibility (ESG report)
︎KCC (Brochure)
︎ETERNO CHEONGDAM (Billboard)
︎ETERNO CHEONGDAM (Billboard)
︎WEMADE shift (Mask & Strap set)
︎buddyBUDDY (Branding)
︎hej Branding (Goods)

2020
︎GumNanse Music Center (Branding)
︎Feel the Real Korean Heritage (Goods)
︎Feel the Real Korean Heritage (Poster)
︎Feel the Real Korean Heritage (Guide Book)
︎Feel the Real Korean Heritage (Leaflet)
︎Feel the Real Korean Heritage (Map)
︎‘Visit Korean Heritage’ Campaign
︎Feel the Real Korean Heritage (Branding)
︎Stardust, Black & White (Poster)
︎SHIFT (WEMADE Brand Extension)
︎WEMADE, SHIFT (Mask Kit)
︎574th Birthday of Hangeul (Poster)
︎Korean Society of Typography,
typography calendar 2021 (Calendar)
︎Seowon, Korean Neo-Confucian Academies – A World Heritage (Signage)
︎The Journey of Arita (Book)
︎Dokkaebi (Book)
︎BIG-GAME: EVERYDAY OBJECTS (Book)
︎Kang Yoon Sung, Graphic Design Story (Book)
︎Beautiful Building in the City 2020 Calendar (Calendar)
︎Happy New Year 2020 (Poster)

2019
︎Currency War (Poster)
︎Exhibition of 100 Years of Democracy in Korea (Book)
︎Exhibition of 100 Years of Democracy in Korea (Exhibition)
︎Exhibition of 100 Years of Democracy in Korea (Poster)
︎March 1st Independence Movement and Establishment of Provisional Government of Korea (Poster)
︎Gwangju Design Biennale 2019 (Exhibition Book)
︎573th Birthday of Hangeul (Poster)
︎Junglim Architecture (Branding)
︎Bauhaus Dessau, 100 Years of Bauhaus (Poster)
︎March First Independence Movement (in 1919, against the Japaness colonial rule) (Poster)
︎VAMOS (Eco Bag)

2018
︎WEMADE (Branding)
︎WEMADE (Brand Renewal Story)
︎WEMADE (Brand Movie Part 3)
︎WEMADE (Brand Movie Part 2)
︎WEMADE (Brand Movie Part 1)
︎Happy New Year 2019 (Poster)
︎Beautiful Building in the City 2019 Calendar (Calendar)
︎G-Star 2018, Busan (Brand Movie)
︎G Star 2018, Busan (Exhibition)
︎572th Birthday of Hangeul (Poster)
︎wecampaign (Branding)
︎democracy (Poster)
︎Museom Maeul (Book)
︎Seonbi Sesang (Book)
︎Sunbatang (Poster)
︎Happy New Year 2018 (Poster)

2017
︎Josef Koudelka (Photo Book)
︎Y (Poster)
︎Beautiful Building in the City project 2018 (Calendar)
︎Good-Bye 2017 (Poster)
︎Merry Christmas (Poster)
︎Yoondesign (Poster)
︎Yoondesign (Signage)
︎Yoondesign (Branding Application)
︎Yoondesign (Brand Movie)
︎Yoondesign (Branding)
︎SEOUL 1392-2017 (Poster)
︎SEOUL (Identity)
︎Hangeul, 14 Consonant Letter (Poster)
︎571st Birthday of Hangeul (Poster)
︎DPPA, Start Again (Poster)
︎LOTTE DUTY FREE (Poster)
︎Spring Flowers (Poster)
︎Generation Conflict (Poster)
︎NO THAAD (Poster)
︎Beautiful Building (Identity)
︎Rufer House (Poster)

2016
︎570th Birthday of Hangeul (Poster)
︎Hangeul (Identity)
︎Villa Müller (Poster)
︎Le Moulin (Poster)
︎Pyeongchang 2018 (Leaflet)

2015
︎Made in Korea: Chung Ju-yung and the Rise of Hyundai (Book)
︎Charlies Country (Poster)
︎HDC Masterpiece 2014-2015 (Brochure)
︎The Story of Bohemian Glass
︎ag type specimen (Exhibition Poster)

2014
︎Ara Güler (Photo Book)
︎THE BEST (Magazine)
︎NAVER, Play Museum (Book)
︎Seoul Museum of History 2015 (Calendar)
︎LOTTE DUTY FREE 2015 (Calendar)
︎ahnsangsoo 2012 type specimen revised edition (Book)
︎Kan Song Mun Hwa (Exhibition Book_big)
︎Kan Song Mun Hwa (Exhibition Book_small)
︎Kangsong (Branding)

2013
︎HDC Masterpiece 2012-2013 (Brochure)
︎Play Museum_Buffering 63% (Poster)
︎Play Museum_Buffering 27% (Poster)
︎Camp Sangam 4.0 (Poster)
︎Start Up (Poster)
︎Art Across America (Exhibition Book_big)
︎Art Across America (Exhibition Book_small)

2012
︎Orum (Photo Book)
︎Lapland (Identity)
︎Epitaph (Poster)
︎innocean worldwide (Promotion)
︎ahnsangsoo 2012 type specimen (Book)
︎HYUNDAI MOTOR GROUP (Brochure)
︎NMK, Celebrating Events with Banquets and Ceremonies in the Joseon Dynasty (Book)
︎ag Seminar 4 (Poster)
︎ag Seminar 3 (Poster)
︎ag Seminar 2 (Poster)
︎ag Seminar 1 (Poster)

2011
︎Bukchon Scenes (Photo Book)
︎Typo Janchi 2011 (Book)
︎Typo Janchi 2011 (Promotion)
︎Doosan 2012 (Calendar)
︎Great Harmony (Brochure)
︎THE PLAZA Renovation Project (Book)
︎NIKE Football Team Sales (Brochure)

2010
︎Samsung Life Insurance Annual Report 2009 (Annual Report)
︎Facts about Korea (Book)
︎NFEC, National Large Reaserch Facilities Roadmap (Report)
︎OCI Annual Report 2009 (Annual Report)
︎Kang Won Yong (Promotion)

2009
︎NMK, Joseon Portraits (Poster)
︎Heungmizine (Magazine)
︎Daeboreum (Poster)

2008
︎Haeinsa (Signage)
︎Dasanchodang (Signage)
︎Bukchon Traditional Culture Center (Branding)
︎Bukchon Hanok Village (Branding)
︎Janchi (Poster)
︎L SPA (Brochure)
︎L (Signage)
︎Road Signs Design Manual (Report)
︎nana project 4 (Book)

2007
︎Letter Flower (Poster)
︎Stray Birds (Book)
︎Thread (Font)
︎r.m.s. (river. mountain. sky.) (Poster)
︎Ice (Poster)
︎Hello (Poster)
︎Welcome (Poster)
︎Gutenberg Galaxy (Poster)
︎sa.2007.summer.workshop (Poster)
︎archi-eco biennale (Poster)
︎ag calendar 2007 (Calendar)
︎a study of design policy in seoulcity (Book)

2006
︎Andreas Schneider seminar (Poster)
︎hongiksidi (Magazine)
︎Typo Story (Poster)
︎Suncheon Travel Map (Map)
︎Moon Janghyun (Poster)
︎Nabi 4 (Book)