kim sunghoon
Creative Director/
Creative Consultant
Graphic Designer
SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE.
/
| Creative Directing, Creative Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design
hoons79@gmail.com | +82.(0)10.2541.8550 | hej.kr | instagram | behance |
/about kim sunghoon
Awards
Brand Design Studio hej ︎︎︎
2025
- happy new year 2025
2024
- MEMORY (Book)
- ETERNO (Brand Fonts)
- ETERNO (Architectural philosophy)
- ETERNO (Brand Philosophy)
- ETERNO (Brand Identity)
- 578th Birthday of Hangeul (Poster)
- Markus Lüpertz: Sins, Myths and Other Questions (Book)
- Markus Lüpertz: Sins, Myths and Other Questions (Leaflet)
- LEIKO IKEMURA: Light on the Horizon (Book)
- LEIKO IKEMURA: Light on the Horizon (Poster)
- ETERNO CHEONGDAM Sign System (Signage)
2023
- 577th Birthday of Hangeul (Poster)
- Rising Exclamation Mark (Font)
- Anselm Kiefer: HERBST (Exhibition Poster)
- Anselm Kiefer: HERBST (Exhibition Book)
- Anselm Kiefer: HERBST(Exhibition Design)
- Lee Jeong-gi, a pilgrim who follows the sound (Book)
- Korean Photography Inside Out, 1929-1982 (Photo Book)
- Korean Photography Inside Out, 1929-1982 (Photo Book)
2022
- Korean Photography Inside Out, 1929-1982 (Exhibition Poster)
- MUSEUM HANMI SAMCHEONG (Book)
- 20 YEARS OF THE MUSEUM OF PHOTOGRAPHY, SEOUL (Book)
- LAPENTHILL (Brand Book)
- A New Encounter, Immersive Gallery of Korean Art (Exhibition Leaflet)
- A New Encounter, Immersive Gallery of Korean Art (Exhibition Graphic)
- A New Encounter, Immersive Gallery of Korean Art (Exhibition Poster)
- a Vibrating Bird (Poster)
- LAPENTHILL (Billboard)
- LAPENTHILL (Application 2)
- LAPENTHILL (Application 1)
- LAPENTHILL (Branding)
- 576th Birthday of Hangeul (Poster)
- LUXIA (Brand Book)
- Honey SaSha (Brand Movie)
- Honey SaSha (Branding)
- LUXIA (Billboard)
- LUXIA (Brand Book)
- LUXIA (Letter of Invitation)
- LUXIA (Brand Movie)
- LUXIA (Branding)
- hej (Branding)
2021
- MOMENT BY MOMENT, WE SAY ‘NO CONCEPT BUT GOOD SENSE’ (Brand Book)
- 87MM ILSANG FONT FAMILY (Font)
- THE A.TION (Application)
- THE A.TION (Branding)
- Happy New Year 2022 (Poster)
- 2022 Calendar_hej (Calendar)
- About Romance (Poster)
- 575th Birthday of Hangeul (Poster)
- 575th Birthday of Hangeul (Poster)
- 575th Birthday of Hangeul (Poster)
- ETERNO CHEONGDAM (Brand Book)
- ETERNO CHEONGDAM (Brand Book)
- ETERNO CHEONGDAM (Brand Customize Book_Double)
- ETERNO CHEONGDAM (Brand Customize Book_Single)
- ETERNO CHEONGDAM (Brand Application)
- K ONE (Branding)
- korecipe (Package)
- korecipe (Branding)
- 2020 Kakao’s Commitment and Responsibility (ESG report)
- KCC (Brochure)
- ETERNO CHEONGDAM (Billboard)
- ETERNO CHEONGDAM (Billboard)
- WEMADE shift (Mask & Strap set)
- buddyBUDDY (Branding)
- hej Branding (Goods)
2020
- GumNanse Music Center (Branding)
- Feel the Real Korean Heritage (Goods)
- Feel the Real Korean Heritage (Poster)
- Feel the Real Korean Heritage (Guide Book)
- Feel the Real Korean Heritage (Leaflet)
- Feel the Real Korean Heritage (Map)
- ‘Visit Korean Heritage’ Campaign
- Feel the Real Korean Heritage (Branding)
- Stardust, Black & White (Poster)
- SHIFT (WEMADE Brand Extension)
- WEMADE, SHIFT (Mask Kit)
- 574th Birthday of Hangeul (Poster)
- Korean Society of Typography,
typography calendar 2021 (Calendar)
- Seowon, Korean Neo-Confucian Academies – A World Heritage (Signage)
- The Journey of Arita (Book)
- Dokkaebi (Book)
- BIG-GAME: EVERYDAY OBJECTS (Book)
- Kang Yoon Sung, Graphic Design Story (Book)
- Beautiful Building in the City 2020 Calendar (Calendar)
- Happy New Year 2020 (Poster)
2019
- Currency War (Poster)
- Exhibition of 100 Years of Democracy in Korea (Book)
- Exhibition of 100 Years of Democracy in Korea (Exhibition)
- Exhibition of 100 Years of Democracy in Korea (Poster)
- March 1st Independence Movement and Establishment of Provisional Government of Korea (Poster)
- Gwangju Design Biennale 2019 (Exhibition Book)
- 573th Birthday of Hangeul (Poster)
- Junglim Architecture (Branding)
- Bauhaus Dessau, 100 Years of Bauhaus (Poster)
- March First Independence Movement (in 1919, against the Japaness colonial rule) (Poster)
- VAMOS (Eco Bag)
2018
- WEMADE (Branding)
- WEMADE (Brand Renewal Story)
- WEMADE (Brand Movie Part 3)
- WEMADE (Brand Movie Part 2)
- WEMADE (Brand Movie Part 1)
- Happy New Year 2019 (Poster)
- Beautiful Building in the City 2019 Calendar (Calendar)
- 2018 G-Star (Brand Movie)
- G Star 2018, Busan (Exhibition)
- 572th Birthday of Hangeul (Poster)
- wecampaign (Branding)
- democracy (Poster)
- Museom Maeul (Book)
- Seonbi Sesang (Book)
- Sunbatang (Poster)
- Happy New Year 2018 (Poster)
2017
- Josef Koudelka (Photo Book)
- Y (Poster)
- Beautiful Building in the City project 2018 (Calendar)
- Good-Bye 2017 (Poster)
- Merry Christmas (Poster)
- Yoondesign (Poster)
- Yoondesign (Signage)
- Yoondesign (Branding Application)
- Yoondesign (Brand Movie)
- Yoondesign (Branding)
- SEOUL 1392-2017 (Poster)
- SEOUL (Identity)
- Hangeul, 14 Consonant Letter (Poster)
- 571st Birthday of Hangeul (Poster)
- DPPA, Start Again (Poster)
- LOTTE DUTY FREE (Poster)
- Spring Flowers (Poster)
- Generation Conflict (Poster)
- NO THAAD (Poster)
- Beautiful Building (Identity)
- Rufer House (Poster)
2016
- 570th Birthday of Hangeul (Poster)
- Hangeul (Identity)
- Villa Müller (Poster)
- Le Moulin (Poster)
- Pyeongchang 2018 (Leaflet)
2015
- Made in Korea: Chung Ju-yung and the Rise of Hyundai (Book)
- Charlies Country (Poster)
- HDC Masterpiece 2014-2015 (Brochure)
- The Story of Bohemian Glass
- ag type specimen (Exhibition Poster)
2014
- Ara Güler (Photo Book)
- THE BEST (Magazine)
- NAVER, Play Museum (Book)
- Seoul Museum of History 2015 (Calendar)
- LOTTE DUTY FREE 2015 (Calendar)
- ahnsangsoo 2012 type specimen revised edition (Book)
- Kan Song Mun Hwa (Exhibition Book_big)
- Kan Song Mun Hwa (Exhibition Book_small)
- Kangsong (Branding)
2013
- HDC Masterpiece 2012-2013 (Brochure)
- Play Museum_Buffering 63% (Poster)
- Play Museum_Buffering 27% (Poster)
- Camp Sangam 4.0 (Poster)
- Start Up (Poster)
- Art Across America (Exhibition Book_big)
- Art Across America (Exhibition Book_small)
2012
- Orum (Photo Book)
- Lapland (Identity)
- Epitaph (Poster)
- innocean worldwide (Promotion)
- ahnsangsoo 2012 type specimen (Book)
- HYUNDAI MOTOR GROUP (Brochure)
- NMK, Celebrating Events with Banquets and Ceremonies in the Joseon Dynasty (Book)
- ag Seminar 4 (Poster)
- ag Seminar 3 (Poster)
- ag Seminar 2 (Poster)
- ag Seminar 1 (Poster)
2011
- Bukchon Scenes (Photo Book)
- Typo Janchi 2011 (Book)
- Typo Janchi 2011 (Promotion)
- Doosan 2012 (Calendar)
- Great Harmony (Brochure)
- THE PLAZA Renovation Project (Book)
- NIKE Football Team Sales (Brochure)
2010
- Samsung Life Insurance Annual Report 2009 (Annual Report)
- Facts about Korea (Book)
- NFEC, National Large Reaserch Facilities Roadmap (Report)
- OCI Annual Report 2009 (Annual Report)
- Kang Won Yong (Promotion)
2009
- NMK, Joseon Portraits (Poster)
- Heungmizine (Magazine)
- Daeboreum (Poster)
2008
- Haeinsa (Signage)
- Dasanchodang (Signage)
- Bukchon Traditional Culture Center (Branding)
- Bukchon Hanok Village (Branding)
- Janchi
- L SPA (Brochure)
- L (Signage)
- Road Signs Design Manual (Report)
- nana project 4 (Book)
2007
- Letter Flower (Poster)
- Stray Birds (Book)
- Thread (Font)
- r.m.s. (river. mountain. sky.) (Poster)
- Ice (Poster)
- Hello (Poster)
- Welcome (Poster)
- Gutenberg Galaxy (Poster)
- sa.2007.summer.workshop (Poster)
- archi-eco biennale (Poster)
- ag calendar 2007 (Calendar)
- a study of design policy in seoulcity (Book)
2006
- Andreas Schneider seminar (Poster)
- hongiksidi (Magazine)
- Typo Story (Poster)
- Suncheon Travel Map (Map)
- Moon Janghyun (Poster)
- Nabi 4 (Book)
kim sunghoon
Creative Director/
Creative Consultant
Graphic Designer
SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE.
/
| Creative Directing, Creative Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design
hoons79@gmail.com | +82.(0)10.2541.8550 | hej.kr | instagram | behance |
/about kim sunghoon
Brand Design Studio hej ︎︎︎
Awards
wecampaign
Brand Design / Branding
2018
Client: wecampaign
소셜 캠페인 스타트업 기업인 위캠페인의 브랜딩 작업을 진행했습니다. 스타트업 기업이라 예산의 한계로 베이직 시스템을 개발하고 프로젝트가 중단되어 아쉬움이 남는 프로젝트입니다. 'wecampaign' 단어에서 'can'을 돋보이게 강조해 사회적 운동을 참여하고, 할 수 있음을 보여주고자 했습니다. 위캠페인은 소셜 캠페인의 시작부터 정보 흐름을 구조화하고 소셜 캠페인에 관심을 갖고 있는 참여자를 조직해 영향력있는 소셜 캠페인 운동을 진행합니다.
We worked on the branding of WeCampaign, a social campaign startup. Since it is a startup company, it is a project that is regrettable that the basic system was developed and the project was suspended due to budget limitations. We wanted to show that We can participate in and do social movements by emphasizing "can" prominently in the word "wecampaign". From the beginning of the social campaign, We Campaign structures the flow of information and organizes participants interested in social campaigns to carry out influential social campaign campaigns.
2018
Client: wecampaign
소셜 캠페인 스타트업 기업인 위캠페인의 브랜딩 작업을 진행했습니다. 스타트업 기업이라 예산의 한계로 베이직 시스템을 개발하고 프로젝트가 중단되어 아쉬움이 남는 프로젝트입니다. 'wecampaign' 단어에서 'can'을 돋보이게 강조해 사회적 운동을 참여하고, 할 수 있음을 보여주고자 했습니다. 위캠페인은 소셜 캠페인의 시작부터 정보 흐름을 구조화하고 소셜 캠페인에 관심을 갖고 있는 참여자를 조직해 영향력있는 소셜 캠페인 운동을 진행합니다.
We worked on the branding of WeCampaign, a social campaign startup. Since it is a startup company, it is a project that is regrettable that the basic system was developed and the project was suspended due to budget limitations. We wanted to show that We can participate in and do social movements by emphasizing "can" prominently in the word "wecampaign". From the beginning of the social campaign, We Campaign structures the flow of information and organizes participants interested in social campaigns to carry out influential social campaign campaigns.