kim sunghoon
Creative Director/
Creative Consultant
Graphic Designer
SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE.
/
| Creative Directing, Creative Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design
hoons79@gmail.com | +82.(0)10.2541.8550 | hej.kr | instagram | behance |
/about kim sunghoon
Brand Design Studio hej ︎︎︎
Awards
2024
- ETERNO (Architectural philosophy)
- ETERNO (Brand Philosophy)
- ETERNO (Brand Identity)
- 578th Birthday of Hangeul
- Markus Lüpertz: Sins, Myths and Other Questions (Book)
- Markus Lüpertz: Sins, Myths and Other Questions (Leaflet)
- LEIKO IKEMURA: Light on the Horizon (Book)
- LEIKO IKEMURA: Light on the Horizon (Poster)
- ETERNO CHEONGDAM Sign System (Signage)
2023
- 577th Birthday of Hangeul
- Anselm Kiefer: HERBST (Exhibition Poster)
- Anselm Kiefer: HERBST (Exhibition Book)
- Anselm Kiefer: HERBST(Exhibition Design)
- Lee Jeong-gi, a pilgrim who follows the sound
- Korean Photography Inside Out, 1929-1982
- Korean Photography Inside Out, 1929-1982
2022
- Korean Photography Inside Out, 1929-1982
- MUSEUM HANMI SAMCHEONG
- 20 YEARS OF THE MUSEUM OF PHOTOGRAPHY, SEOUL
- LAPENTHILL (Brand Book)
- A New Encounter, Immersive Gallery of Korean Art (Leaflet)
- A New Encounter, Immersive Gallery of Korean Art (Exhibition Graphic)
- A New Encounter, Immersive Gallery of Korean Art (Poster)
- LAPENTHILL (Billboard)
- LAPENTHILL (Application 2)
- LAPENTHILL (Application 1)
- LAPENTHILL
- 576th Birthday of Hangeul
- LUXIA Brand Book
- Honey SaSha (Brand Movie)
- Honey SaSha
- LUXIA (Billboard)
- LUXIA (Brand Book)
- LUXIA (Letter of Invitation)
- LUXIA (Brand Movie)
- LUXIA
- hej
2021
- MOMENT BY MOMENT, WE SAY ‘NO CONCEPT BUT GOOD SENSE’
- 87MM ILSANG FONT FAMILY
- THE A.TION Branding
- THE A.TION Branding
- Happy New Year 2022
- 2022 Calendar_hej
- 575th Birthday of Hangeul
- 575th Birthday of Hangeul
- 575th Birthday of Hangeul
- ETERNO CHEONGDAM Brand Book
- ETERNO CHEONGDAM Brand Book
- ETERNO CHEONGDAM Brand Customize Book (Double) - ETERNO CHEONGDAM Brand Customize Book (Single)
- ETERNO CHEONGDAM Brand Application
- K ONE Branding
- korecipe Branding (Package)
- korecipe Branding
- 2020 Kakao’s Commitment and Responsibility (ESG report)
- KCC Brochure
- ETERNO CHEONGDAM (Billboard)
- ETERNO CHEONGDAM (Billboard)
- WEMADE shift Mask & Strap set
- buddyBUDDY Branding
- hej Branding (Goods)
2020
- GumNanse Music Center Branding
- Feel the Real Korean Heritage Branding (Goods)
- Feel the Real Korean Heritage Branding (Poster)
- Feel the Real Korean Heritage Branding (Guide Book)
- Feel the Real Korean Heritage Branding (Leaflet)
- Feel the Real Korean Heritage Branding (Map)
- ‘Visit Korean Heritage’ Campaign
- Feel the Real Korean Heritage Branding
- Stardust, Black & White
- SHIFT (WEMADE Brand Extension)
- WEMADE, SHIFT Mask Kit
- 574th Birthday of Hangeul
- Korean Society of Typography,
typography calendar 2021 (Calendar)
- Seowon, Korean Neo-Confucian Academies – A World Heritage
- The Journey of Arita
- Dokkaebi
- BIG-GAME: EVERYDAY OBJECTS
- Kang Yoon Sung, Graphic Design Story
- Beautiful Building in the City 2020 Calendar
- Happy New Year 2020
2019
- Currency War
- Exhibition of 100 Years of Democracy in Korea (Book)
- Exhibition of 100 Years of Democracy in Korea (Exhibition)
- Exhibition of 100 Years of Democracy in Korea (Poster)
- March 1st Independence Movement and Establishment of Provisional Government of Korea
- Gwangju Design Biennale 2019
- 573th Birthday of Hangeul
- Junglim Architecture Branding
- Bauhaus Dessau, 100 Years of Bauhaus
- March First Independence Movement (in 1919, against the Japaness colonial rule)
- VAMOS Eco Bag
2018
- WEMADE Branding
- WEMADE Brand Renewal Story
- WEMADE Brand Movie Part 3
- WEMADE Brand Movie Part 2
- WEMADE Brand Movie Part 1
- Happy New Year 2019
- Beautiful Building in the City 2019 Calendar
- 2018 G-Star Movie
- G Star 2018, Busan
- 572th Birthday of Hangeul
- wecampaign Branding
- democracy
- Museom Maeul
- Seonbi Sesang
- Sunbatang
- Happy New Year 2018
2017
- Josef Koudelka
- Y
- Beautiful Building in the City project 2018 Calendar
- Good-Bye 2017
- Merry Christmas
- Yoondesign Poster
- Yoondesign Signage
- Yoondesign Branding Application
- Yoondesign Brand Movie
- Yoondesign Branding
- SEOUL 1392-2017
- SEOUL Identity
- Hangeul, 14 Consonant Letter
- 571st Birthday of Hangeul
- DPPA, Start Again
- LOTTE DUTY FREE Poster
- Spring Flowers
- Generation Conflict
- NO THAAD
- Beautiful Building Identity
- Rufer House
2016
- 570th Birthday of Hangeul
- Hangeul Identity
- Villa Müller
- Le Moulin
- Pyeongchang 2018
2015
- Made in Korea: Chung Ju-yung and the Rise of Hyundai
- Charlies Country
- HDC Masterpiece 2014-2015
- The Story of Bohemian Glass
- ag type specimen
2014
- Ara Güler
- THE BEST
- NAVER, Play Museum
- Seoul Museum of History 2015 Calendar
- LOTTE DUTY FREE 2015 Calendar
- ahnsangsoo 2012 type specimen revised edition
- Kan Song Mun Hwa (big)
- Kan Song Mun Hwa (small)
- Kangsong Branding
2013
- HDC Masterpiece 2012-2013
- Play Museum_Buffering 63%
- Play Museum_Buffering 27%
- Camp Sangam 4.0
- Start Up
- Art Across America (big)
- Art Across America (small)
2012
- Orum
- Lapland Identity
- Epitaph
- innocean worldwide
- ahnsangsoo 2012 type specimen
- HYUNDAI MOTOR GROUP Brochure
- NMK, Celebrating Events with Banquets and Ceremonies in the Joseon Dynasty
- ag Seminar 4
- ag Seminar 3
- ag Seminar 2
- ag Seminar 1
2011
- Bukchon Scenes
- Typo Janchi 2011
- Typo Janchi 2011 Promotion
- Doosan 2012 Calendar
- Great Harmony
- THE PLAZA Renovation Project
- NIKE Football Team Sales
2010
- Samsung Life Insurance Annual Report 2009
- Facts about Korea
- NFEC, National Large Reaserch Facilities Roadmap
- OCI Annual Report 2009
- Kang Won Yong
2009
- NMK, Joseon Portraits
- Heungmizine
- Daeboreum
2008
- Haeinsa
- Dasanchodang
- Bukchon Traditional Culture Center Branding
- Bukchon Hanok Village Branding
- Janchi
- L SPA Brochure
- L Signage
- Road Signs Design Manual
- nana project 4
2007
- Letter Flower
- Stray Birds
- Thread
- r.m.s. (river. mountain. sky.)
- Ice
- Hello
- Welcome
- Gutenberg Galaxy
- sa.2007.summer.workshop
- archi-eco biennale
- ag calendar 2007
- a study of design policy in seoulcity
2006
- Andreas Schneider seminar
- hongiksidi
- Typo Story
- Suncheon Travel Map
- Moon Janghyun
- Nabi 4
kim sunghoon
Creative Director/
Creative Consultant
Graphic Designer
SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE.
/
| Creative Directing, Creative Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design
hoons79@gmail.com | +82.(0)10.2541.8550 | hej.kr | instagram | behance |
/about kim sunghoon
Brand Design Studio hej ︎︎︎
Awards
wecampaign
Brand Design / Branding
2018
Client: wecampaign
소셜 캠페인 스타트업 기업인 위캠페인의 브랜딩 작업을 진행했습니다. 스타트업 기업이라 예산의 한계로 베이직 시스템을 개발하고 프로젝트가 중단되어 아쉬움이 남는 프로젝트입니다. 'wecampaign' 단어에서 'can'을 돋보이게 강조해 사회적 운동을 참여하고, 할 수 있음을 보여주고자 했습니다. 위캠페인은 소셜 캠페인의 시작부터 정보 흐름을 구조화하고 소셜 캠페인에 관심을 갖고 있는 참여자를 조직해 영향력있는 소셜 캠페인 운동을 진행합니다.
We worked on the branding of WeCampaign, a social campaign startup. Since it is a startup company, it is a project that is regrettable that the basic system was developed and the project was suspended due to budget limitations. We wanted to show that We can participate in and do social movements by emphasizing "can" prominently in the word "wecampaign". From the beginning of the social campaign, We Campaign structures the flow of information and organizes participants interested in social campaigns to carry out influential social campaign campaigns.
2018
Client: wecampaign
소셜 캠페인 스타트업 기업인 위캠페인의 브랜딩 작업을 진행했습니다. 스타트업 기업이라 예산의 한계로 베이직 시스템을 개발하고 프로젝트가 중단되어 아쉬움이 남는 프로젝트입니다. 'wecampaign' 단어에서 'can'을 돋보이게 강조해 사회적 운동을 참여하고, 할 수 있음을 보여주고자 했습니다. 위캠페인은 소셜 캠페인의 시작부터 정보 흐름을 구조화하고 소셜 캠페인에 관심을 갖고 있는 참여자를 조직해 영향력있는 소셜 캠페인 운동을 진행합니다.
We worked on the branding of WeCampaign, a social campaign startup. Since it is a startup company, it is a project that is regrettable that the basic system was developed and the project was suspended due to budget limitations. We wanted to show that We can participate in and do social movements by emphasizing "can" prominently in the word "wecampaign". From the beginning of the social campaign, We Campaign structures the flow of information and organizes participants interested in social campaigns to carry out influential social campaign campaigns.