kim sunghoon
Creative Director/
Creative Consultant
Graphic Designer
SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE.
/
| Creative Directing, Creative Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design
hoons79@gmail.com | +82.(0)10.2541.8550 | hej.kr | instagram | behance |
/about kim sunghoon
Awards
Brand Design Studio hej ︎︎︎
2025
- happy new year 2025
2024
- MEMORY (Book)
- ETERNO (Brand Fonts)
- ETERNO (Architectural philosophy)
- ETERNO (Brand Philosophy)
- ETERNO (Brand Identity)
- 578th Birthday of Hangeul (Poster)
- Markus Lüpertz: Sins, Myths and Other Questions (Book)
- Markus Lüpertz: Sins, Myths and Other Questions (Leaflet)
- LEIKO IKEMURA: Light on the Horizon (Book)
- LEIKO IKEMURA: Light on the Horizon (Poster)
- ETERNO CHEONGDAM Sign System (Signage)
2023
- 577th Birthday of Hangeul (Poster)
- Rising Exclamation Mark (Font)
- Anselm Kiefer: HERBST (Exhibition Poster)
- Anselm Kiefer: HERBST (Exhibition Book)
- Anselm Kiefer: HERBST(Exhibition Design)
- Lee Jeong-gi, a pilgrim who follows the sound (Book)
- Korean Photography Inside Out, 1929-1982 (Photo Book)
- Korean Photography Inside Out, 1929-1982 (Photo Book)
2022
- Korean Photography Inside Out, 1929-1982 (Exhibition Poster)
- MUSEUM HANMI SAMCHEONG (Book)
- 20 YEARS OF THE MUSEUM OF PHOTOGRAPHY, SEOUL (Book)
- LAPENTHILL (Brand Book)
- A New Encounter, Immersive Gallery of Korean Art (Exhibition Leaflet)
- A New Encounter, Immersive Gallery of Korean Art (Exhibition Graphic)
- A New Encounter, Immersive Gallery of Korean Art (Exhibition Poster)
- a Vibrating Bird (Poster)
- LAPENTHILL (Billboard)
- LAPENTHILL (Application 2)
- LAPENTHILL (Application 1)
- LAPENTHILL (Branding)
- 576th Birthday of Hangeul (Poster)
- LUXIA (Brand Book)
- Honey SaSha (Brand Movie)
- Honey SaSha (Branding)
- LUXIA (Billboard)
- LUXIA (Brand Book)
- LUXIA (Letter of Invitation)
- LUXIA (Brand Movie)
- LUXIA (Branding)
- hej (Branding)
2021
- MOMENT BY MOMENT, WE SAY ‘NO CONCEPT BUT GOOD SENSE’ (Brand Book)
- 87MM ILSANG FONT FAMILY (Font)
- THE A.TION (Application)
- THE A.TION (Branding)
- Happy New Year 2022 (Poster)
- 2022 Calendar_hej (Calendar)
- About Romance (Poster)
- 575th Birthday of Hangeul (Poster)
- 575th Birthday of Hangeul (Poster)
- 575th Birthday of Hangeul (Poster)
- ETERNO CHEONGDAM (Brand Book)
- ETERNO CHEONGDAM (Brand Book)
- ETERNO CHEONGDAM (Brand Customize Book_Double)
- ETERNO CHEONGDAM (Brand Customize Book_Single)
- ETERNO CHEONGDAM (Brand Application)
- K ONE (Branding)
- korecipe (Package)
- korecipe (Branding)
- 2020 Kakao’s Commitment and Responsibility (ESG report)
- KCC (Brochure)
- ETERNO CHEONGDAM (Billboard)
- ETERNO CHEONGDAM (Billboard)
- WEMADE shift (Mask & Strap set)
- buddyBUDDY (Branding)
- hej Branding (Goods)
2020
- GumNanse Music Center (Branding)
- Feel the Real Korean Heritage (Goods)
- Feel the Real Korean Heritage (Poster)
- Feel the Real Korean Heritage (Guide Book)
- Feel the Real Korean Heritage (Leaflet)
- Feel the Real Korean Heritage (Map)
- ‘Visit Korean Heritage’ Campaign
- Feel the Real Korean Heritage (Branding)
- Stardust, Black & White (Poster)
- SHIFT (WEMADE Brand Extension)
- WEMADE, SHIFT (Mask Kit)
- 574th Birthday of Hangeul (Poster)
- Korean Society of Typography,
typography calendar 2021 (Calendar)
- Seowon, Korean Neo-Confucian Academies – A World Heritage (Signage)
- The Journey of Arita (Book)
- Dokkaebi (Book)
- BIG-GAME: EVERYDAY OBJECTS (Book)
- Kang Yoon Sung, Graphic Design Story (Book)
- Beautiful Building in the City 2020 Calendar (Calendar)
- Happy New Year 2020 (Poster)
2019
- Currency War (Poster)
- Exhibition of 100 Years of Democracy in Korea (Book)
- Exhibition of 100 Years of Democracy in Korea (Exhibition)
- Exhibition of 100 Years of Democracy in Korea (Poster)
- March 1st Independence Movement and Establishment of Provisional Government of Korea (Poster)
- Gwangju Design Biennale 2019 (Exhibition Book)
- 573th Birthday of Hangeul (Poster)
- Junglim Architecture (Branding)
- Bauhaus Dessau, 100 Years of Bauhaus (Poster)
- March First Independence Movement (in 1919, against the Japaness colonial rule) (Poster)
- VAMOS (Eco Bag)
2018
- WEMADE (Branding)
- WEMADE (Brand Renewal Story)
- WEMADE (Brand Movie Part 3)
- WEMADE (Brand Movie Part 2)
- WEMADE (Brand Movie Part 1)
- Happy New Year 2019 (Poster)
- Beautiful Building in the City 2019 Calendar (Calendar)
- 2018 G-Star (Brand Movie)
- G Star 2018, Busan (Exhibition)
- 572th Birthday of Hangeul (Poster)
- wecampaign (Branding)
- democracy (Poster)
- Museom Maeul (Book)
- Seonbi Sesang (Book)
- Sunbatang (Poster)
- Happy New Year 2018 (Poster)
2017
- Josef Koudelka (Photo Book)
- Y (Poster)
- Beautiful Building in the City project 2018 (Calendar)
- Good-Bye 2017 (Poster)
- Merry Christmas (Poster)
- Yoondesign (Poster)
- Yoondesign (Signage)
- Yoondesign (Branding Application)
- Yoondesign (Brand Movie)
- Yoondesign (Branding)
- SEOUL 1392-2017 (Poster)
- SEOUL (Identity)
- Hangeul, 14 Consonant Letter (Poster)
- 571st Birthday of Hangeul (Poster)
- DPPA, Start Again (Poster)
- LOTTE DUTY FREE (Poster)
- Spring Flowers (Poster)
- Generation Conflict (Poster)
- NO THAAD (Poster)
- Beautiful Building (Identity)
- Rufer House (Poster)
2016
- 570th Birthday of Hangeul (Poster)
- Hangeul (Identity)
- Villa Müller (Poster)
- Le Moulin (Poster)
- Pyeongchang 2018 (Leaflet)
2015
- Made in Korea: Chung Ju-yung and the Rise of Hyundai (Book)
- Charlies Country (Poster)
- HDC Masterpiece 2014-2015 (Brochure)
- The Story of Bohemian Glass
- ag type specimen (Exhibition Poster)
2014
- Ara Güler (Photo Book)
- THE BEST (Magazine)
- NAVER, Play Museum (Book)
- Seoul Museum of History 2015 (Calendar)
- LOTTE DUTY FREE 2015 (Calendar)
- ahnsangsoo 2012 type specimen revised edition (Book)
- Kan Song Mun Hwa (Exhibition Book_big)
- Kan Song Mun Hwa (Exhibition Book_small)
- Kangsong (Branding)
2013
- HDC Masterpiece 2012-2013 (Brochure)
- Play Museum_Buffering 63% (Poster)
- Play Museum_Buffering 27% (Poster)
- Camp Sangam 4.0 (Poster)
- Start Up (Poster)
- Art Across America (Exhibition Book_big)
- Art Across America (Exhibition Book_small)
2012
- Orum (Photo Book)
- Lapland (Identity)
- Epitaph (Poster)
- innocean worldwide (Promotion)
- ahnsangsoo 2012 type specimen (Book)
- HYUNDAI MOTOR GROUP (Brochure)
- NMK, Celebrating Events with Banquets and Ceremonies in the Joseon Dynasty (Book)
- ag Seminar 4 (Poster)
- ag Seminar 3 (Poster)
- ag Seminar 2 (Poster)
- ag Seminar 1 (Poster)
2011
- Bukchon Scenes (Photo Book)
- Typo Janchi 2011 (Book)
- Typo Janchi 2011 (Promotion)
- Doosan 2012 (Calendar)
- Great Harmony (Brochure)
- THE PLAZA Renovation Project (Book)
- NIKE Football Team Sales (Brochure)
2010
- Samsung Life Insurance Annual Report 2009 (Annual Report)
- Facts about Korea (Book)
- NFEC, National Large Reaserch Facilities Roadmap (Report)
- OCI Annual Report 2009 (Annual Report)
- Kang Won Yong (Promotion)
2009
- NMK, Joseon Portraits (Poster)
- Heungmizine (Magazine)
- Daeboreum (Poster)
2008
- Haeinsa (Signage)
- Dasanchodang (Signage)
- Bukchon Traditional Culture Center (Branding)
- Bukchon Hanok Village (Branding)
- Janchi
- L SPA (Brochure)
- L (Signage)
- Road Signs Design Manual (Report)
- nana project 4 (Book)
2007
- Letter Flower (Poster)
- Stray Birds (Book)
- Thread (Font)
- r.m.s. (river. mountain. sky.) (Poster)
- Ice (Poster)
- Hello (Poster)
- Welcome (Poster)
- Gutenberg Galaxy (Poster)
- sa.2007.summer.workshop (Poster)
- archi-eco biennale (Poster)
- ag calendar 2007 (Calendar)
- a study of design policy in seoulcity (Book)
2006
- Andreas Schneider seminar (Poster)
- hongiksidi (Magazine)
- Typo Story (Poster)
- Suncheon Travel Map (Map)
- Moon Janghyun (Poster)
- Nabi 4 (Book)
kim sunghoon
Creative Director/
Creative Consultant
Graphic Designer
SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE.
/
| Creative Directing, Creative Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design
hoons79@gmail.com | +82.(0)10.2541.8550 | hej.kr | instagram | behance |
/about kim sunghoon
Brand Design Studio hej ︎︎︎
Awards
![](https://freight.cargo.site/t/original/i/32975e378ad45682ce5bc218ad0fd72d4cba110cc974e870708151a4088b6a83/20_Seowon_000.jpg)
Seowon, Korean Neo-Confucian Academies – A World Heritage
Sign System Design / Branding
2020
1600 x 1900 x 100 mm
The Nine Components of Seowon, Korean Neo-Confucian Academies
︎Sosuseowon Est.1543
︎Namgyeseowon Est.1552
︎Oksanseowon Est.1572
︎Dosanseowon Est.1574
︎Piramseowon Est.1590
︎Dodongseowon Est. 1605
︎Byeongsanseowon Est.1613
︎Museongseowon Est.1615
︎Donamseowon Est.1634
Client: Conservation & Management Foundation of Seowon
Creative Director: Kim Sunghoon
Design: Kim Sunghoon, Lee Wooyong, Ho Jaewon
2020
1600 x 1900 x 100 mm
The Nine Components of Seowon, Korean Neo-Confucian Academies
︎Sosuseowon Est.1543
︎Namgyeseowon Est.1552
︎Oksanseowon Est.1572
︎Dosanseowon Est.1574
︎Piramseowon Est.1590
︎Dodongseowon Est. 1605
︎Byeongsanseowon Est.1613
︎Museongseowon Est.1615
︎Donamseowon Est.1634
Client: Conservation & Management Foundation of Seowon
Creative Director: Kim Sunghoon
Design: Kim Sunghoon, Lee Wooyong, Ho Jaewon
︎Donamseowon
![](https://freight.cargo.site/t/original/i/e9bdd2ff880c94d6abe23f61a5e4c40792d7a1bfb9105795a39d15fee660aaf1/20_Seowon_001.jpg)
![](https://freight.cargo.site/t/original/i/95100b06215abe0275ee0da8823a79a48089ef122d385389248c85ea635d36bd/20_Seowon_002.jpg)
![](https://freight.cargo.site/t/original/i/f4034dbc93a5468b2fb1d3765d45f5faa7e8641a296d2ff894bc755e7c5c65c9/20_Seowon_003.jpg)
︎Museongseowon
![](https://freight.cargo.site/t/original/i/f4234f7a27380a8b6d28ee21c848a72d0151d721c8acf1b9c4b5e805458fb232/20_Seowon_004.jpg)
![](https://freight.cargo.site/t/original/i/ce343eff3968118fba71c77058d43f52d95771053f4ab9daa675818e1d5e7de4/20_Seowon_005.jpg)
![](https://freight.cargo.site/t/original/i/2dc5702baaad9f6380d1238003ff7974605a773e64f3ff79c2d291d00b170e28/20_Seowon_006.jpg)
︎Piramseowon
![](https://freight.cargo.site/t/original/i/fd805a7bb27b3b318f9cbd5b530f4c203ec4c0964de39e840062832246f7ea6b/20_Seowon_007.jpg)
![](https://freight.cargo.site/t/original/i/9e5db0ccacb647be10ffb628833197475e1f6c29af338e49ab4d3d74ca02d186/20_Seowon_008.jpg)
![](https://freight.cargo.site/t/original/i/3d5edf2e3fdf4f58be92aa30e6b1e39fac5ec22cb510521dd07821516f07a422/20_Seowon_009.jpg)
︎Namgyeseowon
![](https://freight.cargo.site/t/original/i/5d36d72fe7fb8fbf99e1821ed239234b30cb5b575649983afd464e9c216898ed/20_Seowon_010.jpg)
![](https://freight.cargo.site/t/original/i/7a10fc4252e571497627cc26c401b2305dd3102bce497b4f9c9fb9ce4b474e54/20_Seowon_011.jpg)
![](https://freight.cargo.site/t/original/i/a3ae0124c74973c47949dd37bd9f7b2a197ac2f4c0ea8071a8d60c0ca9ed567e/20_Seowon_012.jpg)
︎Dodongseowon
![](https://freight.cargo.site/t/original/i/77c4481f97d6d81ceb0d5367bed59786304c1769cfa4383c4cef0f53748bfc24/20_Seowon_013.jpg)
![](https://freight.cargo.site/t/original/i/6eedaf2057edb8dc8f022d455033be6cad7dabb35ef77d439b31356f3f04c2ac/20_Seowon_014.jpg)
![](https://freight.cargo.site/t/original/i/023eb01b0fa0899b92cc46dadb1a515ec77ecf18d0ea4654eb59af62cb99438e/20_Seowon_015.jpg)
︎Oksanseowon
![](https://freight.cargo.site/t/original/i/4e9a6db4ee621564b243027b6d7a97b1232db9cf1ac65d3ddf0ffb6689bd7801/20_Seowon_016.jpg)
![](https://freight.cargo.site/t/original/i/66964672d22181e76213c8446d1d7e3240e85afc4ca18a04f09765d2d391a231/20_Seowon_017.jpg)
![](https://freight.cargo.site/t/original/i/20f23f2911eced0675abf0f0df1dba3eaf957c347f4f5a05a79a95fd2afad273/20_Seowon_018.jpg)
︎Byeongsanseowon
![](https://freight.cargo.site/t/original/i/b14fac584990bfff296ebb93bf344b7f2f03222a14e465971b48b675df66e8c7/20_Seowon_019.jpg)
![](https://freight.cargo.site/t/original/i/2df87402547bb88485875ba55d166aa39c9ed3278858ef8ecfd3c468fb4f87bc/20_Seowon_020.jpg)
![](https://freight.cargo.site/t/original/i/de492c026d85764c63a573c1f038a50898db3194134f8a2a8d5d22811c651e9e/20_Seowon_021.jpg)
︎Dosanseowon
![](https://freight.cargo.site/t/original/i/5d9146868742e055f98202bd03ee38b5222a96e71099b01c625df038bb14d237/20_Seowon_022.jpg)
![](https://freight.cargo.site/t/original/i/d826581687784c23190118e34cf57775a326affc506d8f3d78646ddd80a43890/20_Seowon_023.jpg)
︎Sosuseowon
![](https://freight.cargo.site/t/original/i/101f91bb5660659d87d4605ca509b3fbf34e2f894767ac676d86127b7f61a633/20_Seowon_024.jpg)
![](https://freight.cargo.site/t/original/i/8e74116047a368f9ccd18d661c04050860b782d0d939fd96e9afefc4d670e7d4/20_Seowon_025.jpg)
![](https://freight.cargo.site/t/original/i/d1093f90931501d3af53e57cd9cb3d442844a7579eb529808fc192af5f4b3fca/20_Seowon_026.jpg)