kim sunghoon
Creative Director/
Creative Consultant
Graphic Designer
SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE.
/
| Creative Directing, Creative Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design
hoons79@gmail.com | +82.(0)10.2541.8550 | hej.kr | instagram | behance |
/about kim sunghoon
Awards
Brand Design Studio hej ︎︎︎
2025
- happy new year 2025
2024
- MEMORY (Book)
- ETERNO (Brand Fonts)
- ETERNO (Architectural philosophy)
- ETERNO (Brand Philosophy)
- ETERNO (Brand Identity)
- 578th Birthday of Hangeul (Poster)
- Markus Lüpertz: Sins, Myths and Other Questions (Book)
- Markus Lüpertz: Sins, Myths and Other Questions (Leaflet)
- LEIKO IKEMURA: Light on the Horizon (Book)
- LEIKO IKEMURA: Light on the Horizon (Poster)
- ETERNO CHEONGDAM Sign System (Signage)
2023
- 577th Birthday of Hangeul (Poster)
- Rising Exclamation Mark (Font)
- Anselm Kiefer: HERBST (Exhibition Poster)
- Anselm Kiefer: HERBST (Exhibition Book)
- Anselm Kiefer: HERBST(Exhibition Design)
- Lee Jeong-gi, a pilgrim who follows the sound (Book)
- Korean Photography Inside Out, 1929-1982 (Photo Book)
- Korean Photography Inside Out, 1929-1982 (Photo Book)
2022
- Korean Photography Inside Out, 1929-1982 (Exhibition Poster)
- MUSEUM HANMI SAMCHEONG (Book)
- 20 YEARS OF THE MUSEUM OF PHOTOGRAPHY, SEOUL (Book)
- LAPENTHILL (Brand Book)
- A New Encounter, Immersive Gallery of Korean Art (Exhibition Leaflet)
- A New Encounter, Immersive Gallery of Korean Art (Exhibition Graphic)
- A New Encounter, Immersive Gallery of Korean Art (Exhibition Poster)
- a Vibrating Bird (Poster)
- LAPENTHILL (Billboard)
- LAPENTHILL (Application 2)
- LAPENTHILL (Application 1)
- LAPENTHILL (Branding)
- 576th Birthday of Hangeul (Poster)
- LUXIA (Brand Book)
- Honey SaSha (Brand Movie)
- Honey SaSha (Branding)
- LUXIA (Billboard)
- LUXIA (Brand Book)
- LUXIA (Letter of Invitation)
- LUXIA (Brand Movie)
- LUXIA (Branding)
- hej (Branding)
2021
- MOMENT BY MOMENT, WE SAY ‘NO CONCEPT BUT GOOD SENSE’ (Brand Book)
- 87MM ILSANG FONT FAMILY (Font)
- THE A.TION (Application)
- THE A.TION (Branding)
- Happy New Year 2022 (Poster)
- 2022 Calendar_hej (Calendar)
- About Romance (Poster)
- 575th Birthday of Hangeul (Poster)
- 575th Birthday of Hangeul (Poster)
- 575th Birthday of Hangeul (Poster)
- ETERNO CHEONGDAM (Brand Book)
- ETERNO CHEONGDAM (Brand Book)
- ETERNO CHEONGDAM (Brand Customize Book_Double)
- ETERNO CHEONGDAM (Brand Customize Book_Single)
- ETERNO CHEONGDAM (Brand Application)
- K ONE (Branding)
- korecipe (Package)
- korecipe (Branding)
- 2020 Kakao’s Commitment and Responsibility (ESG report)
- KCC (Brochure)
- ETERNO CHEONGDAM (Billboard)
- ETERNO CHEONGDAM (Billboard)
- WEMADE shift (Mask & Strap set)
- buddyBUDDY (Branding)
- hej Branding (Goods)
2020
- GumNanse Music Center (Branding)
- Feel the Real Korean Heritage (Goods)
- Feel the Real Korean Heritage (Poster)
- Feel the Real Korean Heritage (Guide Book)
- Feel the Real Korean Heritage (Leaflet)
- Feel the Real Korean Heritage (Map)
- ‘Visit Korean Heritage’ Campaign
- Feel the Real Korean Heritage (Branding)
- Stardust, Black & White (Poster)
- SHIFT (WEMADE Brand Extension)
- WEMADE, SHIFT (Mask Kit)
- 574th Birthday of Hangeul (Poster)
- Korean Society of Typography,
typography calendar 2021 (Calendar)
- Seowon, Korean Neo-Confucian Academies – A World Heritage (Signage)
- The Journey of Arita (Book)
- Dokkaebi (Book)
- BIG-GAME: EVERYDAY OBJECTS (Book)
- Kang Yoon Sung, Graphic Design Story (Book)
- Beautiful Building in the City 2020 Calendar (Calendar)
- Happy New Year 2020 (Poster)
2019
- Currency War (Poster)
- Exhibition of 100 Years of Democracy in Korea (Book)
- Exhibition of 100 Years of Democracy in Korea (Exhibition)
- Exhibition of 100 Years of Democracy in Korea (Poster)
- March 1st Independence Movement and Establishment of Provisional Government of Korea (Poster)
- Gwangju Design Biennale 2019 (Exhibition Book)
- 573th Birthday of Hangeul (Poster)
- Junglim Architecture (Branding)
- Bauhaus Dessau, 100 Years of Bauhaus (Poster)
- March First Independence Movement (in 1919, against the Japaness colonial rule) (Poster)
- VAMOS (Eco Bag)
2018
- WEMADE (Branding)
- WEMADE (Brand Renewal Story)
- WEMADE (Brand Movie Part 3)
- WEMADE (Brand Movie Part 2)
- WEMADE (Brand Movie Part 1)
- Happy New Year 2019 (Poster)
- Beautiful Building in the City 2019 Calendar (Calendar)
- 2018 G-Star (Brand Movie)
- G Star 2018, Busan (Exhibition)
- 572th Birthday of Hangeul (Poster)
- wecampaign (Branding)
- democracy (Poster)
- Museom Maeul (Book)
- Seonbi Sesang (Book)
- Sunbatang (Poster)
- Happy New Year 2018 (Poster)
2017
- Josef Koudelka (Photo Book)
- Y (Poster)
- Beautiful Building in the City project 2018 (Calendar)
- Good-Bye 2017 (Poster)
- Merry Christmas (Poster)
- Yoondesign (Poster)
- Yoondesign (Signage)
- Yoondesign (Branding Application)
- Yoondesign (Brand Movie)
- Yoondesign (Branding)
- SEOUL 1392-2017 (Poster)
- SEOUL (Identity)
- Hangeul, 14 Consonant Letter (Poster)
- 571st Birthday of Hangeul (Poster)
- DPPA, Start Again (Poster)
- LOTTE DUTY FREE (Poster)
- Spring Flowers (Poster)
- Generation Conflict (Poster)
- NO THAAD (Poster)
- Beautiful Building (Identity)
- Rufer House (Poster)
2016
- 570th Birthday of Hangeul (Poster)
- Hangeul (Identity)
- Villa Müller (Poster)
- Le Moulin (Poster)
- Pyeongchang 2018 (Leaflet)
2015
- Made in Korea: Chung Ju-yung and the Rise of Hyundai (Book)
- Charlies Country (Poster)
- HDC Masterpiece 2014-2015 (Brochure)
- The Story of Bohemian Glass
- ag type specimen (Exhibition Poster)
2014
- Ara Güler (Photo Book)
- THE BEST (Magazine)
- NAVER, Play Museum (Book)
- Seoul Museum of History 2015 (Calendar)
- LOTTE DUTY FREE 2015 (Calendar)
- ahnsangsoo 2012 type specimen revised edition (Book)
- Kan Song Mun Hwa (Exhibition Book_big)
- Kan Song Mun Hwa (Exhibition Book_small)
- Kangsong (Branding)
2013
- HDC Masterpiece 2012-2013 (Brochure)
- Play Museum_Buffering 63% (Poster)
- Play Museum_Buffering 27% (Poster)
- Camp Sangam 4.0 (Poster)
- Start Up (Poster)
- Art Across America (Exhibition Book_big)
- Art Across America (Exhibition Book_small)
2012
- Orum (Photo Book)
- Lapland (Identity)
- Epitaph (Poster)
- innocean worldwide (Promotion)
- ahnsangsoo 2012 type specimen (Book)
- HYUNDAI MOTOR GROUP (Brochure)
- NMK, Celebrating Events with Banquets and Ceremonies in the Joseon Dynasty (Book)
- ag Seminar 4 (Poster)
- ag Seminar 3 (Poster)
- ag Seminar 2 (Poster)
- ag Seminar 1 (Poster)
2011
- Bukchon Scenes (Photo Book)
- Typo Janchi 2011 (Book)
- Typo Janchi 2011 (Promotion)
- Doosan 2012 (Calendar)
- Great Harmony (Brochure)
- THE PLAZA Renovation Project (Book)
- NIKE Football Team Sales (Brochure)
2010
- Samsung Life Insurance Annual Report 2009 (Annual Report)
- Facts about Korea (Book)
- NFEC, National Large Reaserch Facilities Roadmap (Report)
- OCI Annual Report 2009 (Annual Report)
- Kang Won Yong (Promotion)
2009
- NMK, Joseon Portraits (Poster)
- Heungmizine (Magazine)
- Daeboreum (Poster)
2008
- Haeinsa (Signage)
- Dasanchodang (Signage)
- Bukchon Traditional Culture Center (Branding)
- Bukchon Hanok Village (Branding)
- Janchi
- L SPA (Brochure)
- L (Signage)
- Road Signs Design Manual (Report)
- nana project 4 (Book)
2007
- Letter Flower (Poster)
- Stray Birds (Book)
- Thread (Font)
- r.m.s. (river. mountain. sky.) (Poster)
- Ice (Poster)
- Hello (Poster)
- Welcome (Poster)
- Gutenberg Galaxy (Poster)
- sa.2007.summer.workshop (Poster)
- archi-eco biennale (Poster)
- ag calendar 2007 (Calendar)
- a study of design policy in seoulcity (Book)
2006
- Andreas Schneider seminar (Poster)
- hongiksidi (Magazine)
- Typo Story (Poster)
- Suncheon Travel Map (Map)
- Moon Janghyun (Poster)
- Nabi 4 (Book)
kim sunghoon
Creative Director/
Creative Consultant
Graphic Designer
SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE.
/
| Creative Directing, Creative Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design
hoons79@gmail.com | +82.(0)10.2541.8550 | hej.kr | instagram | behance |
/about kim sunghoon
Brand Design Studio hej ︎︎︎
Awards
Seowon, Korean Neo-Confucian Academies – A World Heritage
Sign System Design / Branding
2020
1600 x 1900 x 100 mm
The Nine Components of Seowon, Korean Neo-Confucian Academies
︎Sosuseowon Est.1543
︎Namgyeseowon Est.1552
︎Oksanseowon Est.1572
︎Dosanseowon Est.1574
︎Piramseowon Est.1590
︎Dodongseowon Est. 1605
︎Byeongsanseowon Est.1613
︎Museongseowon Est.1615
︎Donamseowon Est.1634
Client: Conservation & Management Foundation of Seowon
Creative Director: Kim Sunghoon
Design: Kim Sunghoon, Lee Wooyong, Ho Jaewon
2020
1600 x 1900 x 100 mm
The Nine Components of Seowon, Korean Neo-Confucian Academies
︎Sosuseowon Est.1543
︎Namgyeseowon Est.1552
︎Oksanseowon Est.1572
︎Dosanseowon Est.1574
︎Piramseowon Est.1590
︎Dodongseowon Est. 1605
︎Byeongsanseowon Est.1613
︎Museongseowon Est.1615
︎Donamseowon Est.1634
Client: Conservation & Management Foundation of Seowon
Creative Director: Kim Sunghoon
Design: Kim Sunghoon, Lee Wooyong, Ho Jaewon
︎Donamseowon
︎Museongseowon
︎Piramseowon
︎Namgyeseowon
︎Dodongseowon
︎Oksanseowon
︎Byeongsanseowon
︎Dosanseowon
︎Sosuseowon
