104 — kimsunghoon

kim sunghoon
Creative Director
Creative Consultant
Graphic Designer
/

SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE.

| Creative Directing, Creative Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design

about kim sunghoon

Brand Design Studio hej ︎︎︎

Awards

2024
- ETERNO (Architectural philosophy)
- ETERNO (Brand Philosophy)
- ETERNO (Brand Identity)
- 578th Birthday of Hangeul
- Markus Lüpertz: Sins, Myths and Other Questions (Book)
- Markus Lüpertz: Sins, Myths and Other Questions (Leaflet)
- LEIKO IKEMURA: Light on the Horizon (Book)
- LEIKO IKEMURA: Light on the Horizon (Poster)
- ETERNO CHEONGDAM Sign System (Signage)

2023
- 577th Birthday of Hangeul
- Anselm Kiefer: HERBST (Exhibition Poster)
- Anselm Kiefer: HERBST (Exhibition Book)
- Anselm Kiefer: HERBST(Exhibition Design)
- Lee Jeong-gi, a pilgrim who follows the sound
- Korean Photography Inside Out, 1929-1982
- Korean Photography Inside Out, 1929-1982

2022
- Korean Photography Inside Out, 1929-1982
- MUSEUM HANMI SAMCHEONG
- 20 YEARS OF THE MUSEUM OF PHOTOGRAPHY, SEOUL
- LAPENTHILL (Brand Book)
- A New Encounter, Immersive Gallery of Korean Art (Leaflet)
- A New Encounter, Immersive Gallery of Korean Art (Exhibition Graphic)
- A New Encounter, Immersive Gallery of Korean Art (Poster)
- LAPENTHILL (Billboard)
- LAPENTHILL (Application 2)
- LAPENTHILL (Application 1)
- LAPENTHILL
- 576th Birthday of Hangeul
- LUXIA Brand Book
- Honey SaSha (Brand Movie)
- Honey SaSha
- LUXIA (Billboard)
- LUXIA (Brand Book)
- LUXIA (Letter of Invitation)
- LUXIA (Brand Movie)
- LUXIA
- hej

2021
- MOMENT BY MOMENT, WE SAY ‘NO CONCEPT BUT GOOD SENSE’
- 87MM ILSANG FONT FAMILY
- THE A.TION Branding
- THE A.TION Branding
- Happy New Year 2022
- 2022 Calendar_hej
- 575th Birthday of Hangeul
- 575th Birthday of Hangeul
- 575th Birthday of Hangeul
- ETERNO CHEONGDAM Brand Book
- ETERNO CHEONGDAM Brand Book
- ETERNO CHEONGDAM Brand Customize Book (Double) - ETERNO CHEONGDAM Brand Customize Book (Single)
- ETERNO CHEONGDAM Brand Application
- K ONE Branding
- korecipe Branding (Package)
- korecipe Branding
- 2020 Kakao’s Commitment and Responsibility (ESG report)
- KCC Brochure
- ETERNO CHEONGDAM (Billboard)
- ETERNO CHEONGDAM (Billboard)
- WEMADE shift Mask & Strap set
- buddyBUDDY Branding
- hej Branding (Goods)

2020
- GumNanse Music Center Branding
- Feel the Real Korean Heritage Branding (Goods)
- Feel the Real Korean Heritage Branding (Poster)
- Feel the Real Korean Heritage Branding (Guide Book)
- Feel the Real Korean Heritage Branding (Leaflet)
- Feel the Real Korean Heritage Branding (Map)
- ‘Visit Korean Heritage’ Campaign
- Feel the Real Korean Heritage Branding
- Stardust, Black & White
- SHIFT (WEMADE Brand Extension)
- WEMADE, SHIFT Mask Kit
- 574th Birthday of Hangeul
- Korean Society of Typography,
typography calendar 2021 (Calendar)
- Seowon, Korean Neo-Confucian Academies – A World Heritage
- The Journey of Arita
- Dokkaebi
- BIG-GAME: EVERYDAY OBJECTS
- Kang Yoon Sung, Graphic Design Story
- Beautiful Building in the City 2020 Calendar
- Happy New Year 2020

2019
- Currency War
- Exhibition of 100 Years of Democracy in Korea (Book)
- Exhibition of 100 Years of Democracy in Korea (Exhibition)
- Exhibition of 100 Years of Democracy in Korea (Poster)
- March 1st Independence Movement and Establishment of Provisional Government of Korea
- Gwangju Design Biennale 2019
- 573th Birthday of Hangeul
- Junglim Architecture Branding
- Bauhaus Dessau, 100 Years of Bauhaus
- March First Independence Movement (in 1919, against the Japaness colonial rule)
- VAMOS Eco Bag

2018
- WEMADE Branding
- WEMADE Brand Renewal Story
- WEMADE Brand Movie Part 3
- WEMADE Brand Movie Part 2
- WEMADE Brand Movie Part 1
- Happy New Year 2019
- Beautiful Building in the City 2019 Calendar
- 2018 G-Star Movie
- G Star 2018, Busan
- 572th Birthday of Hangeul
- wecampaign Branding
- democracy
- Museom Maeul
- Seonbi Sesang
- Sunbatang
- Happy New Year 2018

2017
- Josef Koudelka
- Y
- Beautiful Building in the City project 2018 Calendar
- Good-Bye 2017
- Merry Christmas
- Yoondesign Poster
- Yoondesign Signage
- Yoondesign Branding Application
- Yoondesign Brand Movie
- Yoondesign Branding
- SEOUL 1392-2017
- SEOUL Identity
- Hangeul, 14 Consonant Letter
- 571st Birthday of Hangeul
- DPPA, Start Again
- LOTTE DUTY FREE Poster
- Spring Flowers
- Generation Conflict
- NO THAAD
- Beautiful Building Identity
- Rufer House

2016
- 570th Birthday of Hangeul
- Hangeul Identity
- Villa Müller
- Le Moulin
- Pyeongchang 2018

2015
- Made in Korea: Chung Ju-yung and the Rise of Hyundai
- Charlies Country
- HDC Masterpiece 2014-2015
- The Story of Bohemian Glass
- ag type specimen

2014
- Ara Güler
- THE BEST
- NAVER, Play Museum
- Seoul Museum of History 2015 Calendar
- LOTTE DUTY FREE 2015 Calendar
- ahnsangsoo 2012 type specimen revised edition
- Kan Song Mun Hwa (big)
- Kan Song Mun Hwa (small)
- Kangsong Branding

2013
- HDC Masterpiece 2012-2013
- Play Museum_Buffering 63%
- Play Museum_Buffering 27%
- Camp Sangam 4.0
- Start Up
- Art Across America (big)
- Art Across America (small)

2012
- Orum
- Lapland Identity
- Epitaph
- innocean worldwide
- ahnsangsoo 2012 type specimen
- HYUNDAI MOTOR GROUP Brochure
- NMK, Celebrating Events with Banquets and Ceremonies in the Joseon Dynasty
- ag Seminar 4
- ag Seminar 3
- ag Seminar 2
- ag Seminar 1

2011
- Bukchon Scenes
- Typo Janchi 2011
- Typo Janchi 2011 Promotion
- Doosan 2012 Calendar
- Great Harmony
- THE PLAZA Renovation Project
- NIKE Football Team Sales

2010
- Samsung Life Insurance Annual Report 2009
- Facts about Korea
- NFEC, National Large Reaserch Facilities Roadmap
- OCI Annual Report 2009
- Kang Won Yong

2009
- NMK, Joseon Portraits
- Heungmizine
- Daeboreum

2008
- Haeinsa
- Dasanchodang
- Bukchon Traditional Culture Center Branding
- Bukchon Hanok Village Branding
- Janchi
- L SPA Brochure
- L Signage
- Road Signs Design Manual
- nana project 4

2007
- Letter Flower
- Stray Birds
- Thread
- r.m.s. (river. mountain. sky.)
- Ice
- Hello
- Welcome
- Gutenberg Galaxy
- sa.2007.summer.workshop
- archi-eco biennale
- ag calendar 2007
- a study of design policy in seoulcity

2006
- Andreas Schneider seminar
- hongiksidi
- Typo Story
- Suncheon Travel Map
- Moon Janghyun
- Nabi 4