kim sunghoon

Creative Director
Creative Consultant
Graphic Designer  
/
SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE.       
/
| Creative Directing, Creative Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design 
hoons79@gmail.com | +82.(0)10.2541.8550 | hej.krinstagram | behance
/


about kim sunghoon


Awards


Brand Design Studio hej ︎︎︎


2025
- happy new year 2025


2024
- MEMORY (Book)
- ETERNO (Brand Fonts)
- ETERNO (Architectural philosophy)
- ETERNO (Brand Philosophy)
- ETERNO (Brand Identity)
- 578th Birthday of Hangeul (Poster)
- Markus  Lüpertz: Sins, Myths and Other Questions (Book)
- Markus  Lüpertz: Sins, Myths and Other Questions (Leaflet)
- LEIKO IKEMURA: Light on the Horizon (Book)
- LEIKO IKEMURA: Light on the Horizon (Poster)
- ETERNO CHEONGDAM Sign System ​(Signage)


2023
- 577th Birthday of Hangeul (Poster)
- Rising Exclamation Mark (Font)
- Anselm Kiefer: HERBST (Exhibition Poster)
- Anselm Kiefer: HERBST (Exhibition Book)
- Anselm Kiefer: HERBST(Exhibition Design)
- Lee Jeong-gi, a pilgrim who follows the sound (Book)
- Korean Photography Inside Out, 1929-1982 (Photo Book)
- Korean Photography Inside Out, 1929-1982 (Photo Book)


2022
- Korean Photography Inside Out, 1929-1982 (Exhibition Poster)
- MUSEUM HANMI SAMCHEONG (Book)
- 20 YEARS OF THE MUSEUM OF PHOTOGRAPHY, SEOUL (Book)
- LAPENTHILL (Brand Book)
- A New Encounter, Immersive Gallery of Korean Art (Exhibition Leaflet)
- A New Encounter, Immersive Gallery of Korean Art (Exhibition Graphic)
- A New Encounter, Immersive Gallery of Korean Art (Exhibition Poster)
- a Vibrating Bird (Poster)
- LAPENTHILL (Billboard)
- LAPENTHILL (Application 2)
- LAPENTHILL (Application 1)
- LAPENTHILL (Branding)
- 576th Birthday of Hangeul (Poster)
- LUXIA (Brand Book)
- Honey SaSha (Brand Movie)
- Honey SaSha (Branding)
- LUXIA (Billboard)
- LUXIA (Brand Book)
- LUXIA (Letter of Invitation)
- LUXIA (Brand Movie)
- LUXIA (Branding)
- hej (Branding)


2021
- MOMENT BY MOMENT, WE SAY ‘NO CONCEPT BUT GOOD SENSE’ (Brand Book)
- 87MM ILSANG FONT FAMILY (Font)
- THE A.TION (Application) 
- THE A.TION (Branding)
- Happy New Year 2022 (Poster)
- 2022 Calendar_hej (Calendar)
- About Romance (Poster)
- 575th Birthday of Hangeul (Poster)
- 575th Birthday of Hangeul (Poster)
- 575th Birthday of Hangeul (Poster)
- ETERNO CHEONGDAM (Brand Book)
- ETERNO CHEONGDAM (Brand Book)
- ETERNO CHEONGDAM (Brand Customize Book_Double)
- ETERNO CHEONGDAM (Brand Customize Book_Single)
- ETERNO CHEONGDAM (Brand Application)
- K ONE (Branding)
- korecipe (Package)
- korecipe (Branding)
- 2020 Kakao’s Commitment and Responsibility (ESG report)
- KCC (Brochure)
- ETERNO CHEONGDAM (Billboard) 
- ETERNO CHEONGDAM (Billboard) 
- WEMADE shift (Mask & Strap set)
- buddyBUDDY (Branding)
- hej Branding (Goods)


2020
- GumNanse Music Center (Branding) 
- Feel the Real Korean Heritage (Goods)
- Feel the Real Korean Heritage (Poster)
- Feel the Real Korean Heritage (Guide Book)
- Feel the Real Korean Heritage (Leaflet)
- Feel the Real Korean Heritage (Map)
- ‘Visit Korean Heritage’ Campaign 
- Feel the Real Korean Heritage (Branding) 
- Stardust, Black & White (Poster)
- SHIFT (WEMADE Brand Extension)
- WEMADE, SHIFT (Mask Kit)
- 574th Birthday of Hangeul (Poster)
- Korean Society of Typography,
typography calendar 2021
(Calendar)
- Seowon, Korean Neo-Confucian Academies – A World Heritage (Signage)
- The Journey of Arita (Book)
- Dokkaebi (Book)
- BIG-GAME: EVERYDAY OBJECTS (Book)
- Kang Yoon Sung, Graphic Design Story (Book)
- Beautiful Building in the City 2020 Calendar (Calendar)
- Happy New Year 2020 (Poster)


2019
- Currency War (Poster)
- Exhibition of 100 Years of Democracy in Korea (Book) 
- Exhibition of 100 Years of Democracy in Korea (Exhibition)
- Exhibition of 100 Years of Democracy in Korea (Poster)
- March 1st Independence Movement and Establishment of Provisional Government of Korea (Poster)
- Gwangju Design Biennale 2019 (Exhibition Book)
- 573th Birthday of Hangeul (Poster)
- Junglim Architecture (Branding)
- Bauhaus Dessau, 100 Years of Bauhaus (Poster)
- March First Independence Movement (in 1919, against the Japaness colonial rule) (Poster)
- VAMOS (Eco Bag)


2018
- WEMADE (Branding)
- WEMADE (Brand Renewal Story)
- WEMADE (Brand Movie Part 3)
- WEMADE (Brand Movie Part 2)
- WEMADE (Brand Movie Part 1)
- Happy New Year 2019 (Poster)
- Beautiful Building in the City 2019 Calendar (Calendar)
- 2018 G-Star (Brand Movie)
- G Star 2018, Busan (Exhibition)
- 572th Birthday of Hangeul (Poster)
- wecampaign (Branding)  
- democracy (Poster)
- Museom Maeul (Book)
- Seonbi Sesang (Book)
- Sunbatang (Poster)
- Happy New Year 2018 (Poster)


2017
- Josef Koudelka (Photo Book)
- Y (Poster)
- Beautiful Building in the City  project 2018 (Calendar)
- Good-Bye 2017 (Poster)
- Merry Christmas (Poster)
- Yoondesign (Poster)
- Yoondesign (Signage)
- Yoondesign (Branding Application)  
- Yoondesign (Brand Movie)
- Yoondesign (Branding) 
- SEOUL 1392-2017 (Poster)
- SEOUL (Identity)
- Hangeul, 14 Consonant Letter (Poster)
- 571st Birthday of Hangeul (Poster)
- DPPA, Start Again (Poster)
- LOTTE DUTY FREE (Poster)
- Spring Flowers (Poster)
- Generation Conflict (Poster)
- NO THAAD (Poster)
- Beautiful Building (Identity)
- Rufer House (Poster)


2016
- 570th Birthday of Hangeul (Poster)
- Hangeul (Identity)
- Villa Müller (Poster)
- Le Moulin (Poster)
- Pyeongchang 2018 (Leaflet)


2015
- Made in Korea: Chung Ju-yung and the Rise of Hyundai (Book)
- Charlies Country (Poster)
- HDC Masterpiece 2014-2015 (Brochure)
- The Story of Bohemian Glass
- ag type specimen (Exhibition Poster)


2014
- Ara Güler (Photo Book)
- THE BEST (Magazine)
- NAVER, Play Museum (Book)
- Seoul Museum of History 2015 (Calendar)
- LOTTE DUTY FREE 2015 (Calendar)
- ahnsangsoo 2012 type specimen revised edition (Book)
- Kan Song Mun Hwa (Exhibition Book_big)
- Kan Song Mun Hwa (Exhibition Book_small)
- Kangsong (Branding)


2013
- HDC Masterpiece 2012-2013 (Brochure)
- Play Museum_Buffering 63% (Poster)
- Play Museum_Buffering 27%  (Poster)
- Camp Sangam 4.0 (Poster)
- Start Up (Poster)
- Art Across America (Exhibition Book_big)
- Art Across America (Exhibition Book_small)


2012
- Orum (Photo Book)
- Lapland (Identity)
- Epitaph (Poster)
- innocean worldwide (Promotion)
- ahnsangsoo 2012 type specimen (Book)
- HYUNDAI MOTOR GROUP (Brochure)
- NMK, Celebrating Events with Banquets and Ceremonies in the Joseon Dynasty (Book)
- ag Seminar 4 (Poster)
- ag Seminar 3 (Poster)
- ag Seminar 2 (Poster)
- ag Seminar 1 (Poster)


2011
- Bukchon Scenes (Photo Book)
- Typo Janchi 2011 (Book)
- Typo Janchi 2011 (Promotion)
- Doosan 2012 (Calendar)
- Great Harmony (Brochure)
- THE PLAZA Renovation Project (Book)
- NIKE Football Team Sales (Brochure)


2010
- Samsung Life Insurance Annual Report 2009 (Annual Report)
- Facts about Korea (Book)
- NFEC, National Large Reaserch Facilities Roadmap (Report)
- OCI Annual Report 2009 (Annual Report)
- Kang Won Yong (Promotion)


2009
- NMK, Joseon Portraits (Poster)
- Heungmizine (Magazine)
- Daeboreum (Poster)


2008
- Haeinsa (Signage)
- Dasanchodang (Signage)
- Bukchon Traditional Culture Center (Branding)
- Bukchon Hanok Village (Branding)
- Janchi

- L SPA (Brochure)
- L (Signage)
- Road Signs Design Manual (Report)
- nana project 4 (Book)


2007
- Letter Flower (Poster)
- Stray Birds (Book)
- Thread (Font)
- r.m.s. (river. mountain. sky.) (Poster)
- Ice (Poster)
- Hello (Poster)
- Welcome (Poster)
- Gutenberg Galaxy (Poster)
- sa.2007.summer.workshop  (Poster)
- archi-eco biennale (Poster)
- ag calendar 2007 (Calendar)
- a study of design policy in seoulcity (Book)


2006
- Andreas Schneider seminar (Poster)
- hongiksidi (Magazine)
- Typo Story (Poster)
- Suncheon Travel Map (Map)
- Moon Janghyun (Poster)
- Nabi 4 (Book)

kim sunghoon

Creative Director
Creative Consultant 
Graphic Designer
/
SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE.                                            
/
| Creative Directing, Creative Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design 
hoons79@gmail.com | +82.(0)10.2541.8550 | hej.kr | instagram | behance
/
about kim sunghoon


Brand Design Studio hej ︎︎︎


Awards
Kim sunghoon is founder of hej and a graphic designer based in seoul, south korea. Starting with graphic design based on typography, he is a graphic designer who is interested in using various visual languages such as image and digital as a means of communication and is working on a number of projects. He is working on a variety of projects with different personalities, creating each communication tool that fits the project as a result of the design. By doing so, the company is expanding its scope to graphic design, such as public design, space design, signage design, exhibition design, information design, brand design, digital design.


Contact

hoons79@gmail.com
+82.(0)10.2541.8550

hej.kr



Education

︎Visual Communication Design, MFA, Hongik University, SEOUL/KOREA (2008)
︎Visual Communication Design, BFA, Kyonggi University, SUWON/KOREA (2006)


Experience

︎Founder of hej, Creative Director & Creative Consultant (Mar 2021 - )
︎Creative Director & Creative Consultant & Graphic Desinger, SEOUL/KOREA (Jan 2017 - )
︎Adjunct Professor of Communication Design at Hanyang University, KOREA (2022 - )
︎Adjunct Professor of Visual Communication Design at Kyonggi University, KOREA (2019 - )
︎Creative Director, ahn graphics, SEOUL/KOREA (Jan 2020 - Mar 2021)
︎Creative Director, Yoondesign, SEOUL/KOREA (Jan 2017 - Jan 2019)
︎Art Director & Graphic Designer, ahn graphics, SEOUL/KOREA (Feb 2008 - Dec 2016)
︎Professor Ahn Sang-soo’s assistant, SEOUL/KOREA (Jul 2006 - Jan 2008)


Teaching

︎Communication Design, Hanyang University, KOREA (2022- )
︎Visual Communication Design, Kyonggi University, KOREA (2019- )
︎Visual Communication Design, Kyonggi University, KOREA (2016)


Lecture

︎“Cultural Heritage Signage Improvement Project” Visual Communication Design, Semyung University, JECHEON/KOREA (2021)
︎“Graphic Design” Visual Communication Design, Hanse University, GUNPO/KOREA (2017)


Association Memberships
︎Member of AIBA
︎Member of IAD
︎Member of IDC
︎Member of Korean Society of Typography
︎Member of Design History Society of Korea


Awards

︎GOLD, LONDON DESIGN AWARDS, Communication Design - Company Branding, LONDON/UK (2024)
︎PLATINUM, International Architecture & Design Awards 2024, Branded Content / Brand and Corporate Identity Design Completed / Professional Category (2024)
︎SILVER, LONDON DESIGN AWARDS, Communication Design - Printed Publications, LONDON/UK (2024)
︎SILVER, LONDON DESIGN AWARDS, Communication Design - Communication Design - Poster (Series), LONDON/UK (2024)
︎PLATINUM, ADC Awards 2023, Communication & Web Design, Editorial & Publication Design (2023)
︎PLATINUM
, ADC Awards 2023, Communication & Web Design, Print & Outdoor Advertising (2023)
︎GOLD
, ADC Awards 2023, Communication & Web Design, Editorial & Publication Design (2023)
︎IRON, A’Design Award & Competition 2022-Brand Design, MILANO/ITALY (2024)
︎SILVER, LONDON DESIGN AWARDS, Communication Design - Poster, LONDON/UK (2023)
︎SILVER, LONDON DESIGN AWARDS, Communication Design - Printed Publications, LONDON/UK (2023)
︎SPECIAL PRIZE, OESOL International Typography  Awards, ULSAN/KOREA (2023)
︎GOLD, LONDON DESIGN AWARDS, Communication Design - Printed Publications, LONDON/UK (2023)
︎BRONZE, A’Design Award & Competition 2022, MILANO/ITALY (2023)
︎GOLD, ADC Awards 2022, Publications and Advertising category (2023)
︎SILVER, ADC Awards 2022, Typography category (2023)
︎SILVER, ADC Awards 2022, Brand Identity category (2023)
︎BRONZE, ADC Awards 2022, Publications and Advertising category (2023)
︎BRONZE, ADC Awards 2022, Brand Identity category (2023)
︎Merit, 2022 One Asia Creative Awards, TDC Typography Discipline (2023)
︎SILVER, A’Design Award & Competition 2021: Print and Published Media Design, MILANO/ITALY (2022)
︎IRON, A’Design Award & Competition 2021:
Graphics, Illustration and Visual Communication Design, MILANO/ITALY (2022)
︎WINNER, The STA 100 Competition 2021, CHICAGO/USA (2021)
︎SILVER, A’Design Award & Competition 2020: Book Design, MILANO/ITALY (2021)
︎BRONZE, A’Design Award & Competition 2020: Book Design, MILANO/ITALY (2021)
︎WINNER, The Most Beautiful Book in Korea 2020, SEOUL/KOREA (2020)
︎SELECTED, Asia-Pacific Design Award 2020 (Dokkaebi), GUANGZHOU/CHINA (2020)
︎SELECTED, Asia-Pacific Design Award 2020 (Kang Yoon Sung, Graphic Design Story), GUANGZHOU/CHINA (2020)
︎SELECTED, Korea Design Award 2020, Selected in Category Communication (The Journey of Arita), SEOUL/KOREA (2020)
︎SELECTED, Korea Design Award 2020, Selected in Category Communication (Dokkaebi), SEOUL/KOREA (2020)
︎SILVER, A’Design Award & Competition 2019: Book Design, MILANO/ITALY (2020)
︎GRAND PRIX, IT Award, Design Leader’s Choice 2019: Communication Design, SEOUL/KOREA (2019)
︎WINNER, Red Dot Award 2014: Brands & Communication Design, BERLIN/GERMANY (2019)
︎BRONZE, A’Design Award & Competition 2018: Branding, MILANO/ITALY (2019)
︎WINNER, a book with a beautiful typography 2017, SEOUL/KOREA (2018)
︎FINALIST, IDEA (International Design Excellence Awards) 2018: Branding, NEW YORK/USA (2018)
︎SELECTED, the 3rd shenzhen international poster festival, selected in category (a) cultural poster, SHENZHEN/CHINA (2018)
︎SELECTED, golden bee 13 moscow global biennale of graphic design, selected in category (a) fresh wind, MOSCOW/RUSSIA (2018)
︎WINNER, The STA 100 Competition 2018, CHICAGO/USA (2018)
︎WINNER, iF Design Award 2018: Communication (Brand Design), MÜNCHEN/GERMANY (2018)
︎WINNER, The STA 100 Competition 2017, CHICAGO/USA (2017)
︎GOLD, German Design Award 2016: Excellent Communication Design, FRANKFURT/GERMANY (2016)
︎GRAND PRIX, Red Dot Award 2015: Communication Design, BERLIN/GERMANY (2015)
︎BEST OF THE BEST, Red Dot Award 2015: Communication Design, BERLIN/GERMANY (2015)
︎WINNER, Red Dot Award 2014: Communication Design, BERLIN/GERMANY (2014)


Exhibitions

︎40 x 40 Design Exhibition - Ecotopia - Utopia, NEW YORK, USA (2024)
︎China TDC 2024 Exhibition (2024)
︎Shenzhen Industrial Design Exhibition, SHENZHEN/CHINA (2024)
︎Xi An Design Complex Exhibition, XI AN/CHINA (2023)
︎40 x 40 Exhibition Bulgaria, SOZOPOL MUNICIPALITY/BULGARIA (2023)
︎40 x 40 Exhibition Łódź, Łódź/POLAND (2023)
︎Festival of Architecture and Interior Designing Conference NSIC Exhibition Ground, NEW DELHI/INDIA (2023)
︎Festival of Architecture and Interior Designing Conference Jio World Convention Centre, MUMBAI/INDIA (2023)
︎Shenzhen International Industrial Design Week, SHENZHEN/CHINA (2023)
︎Harbin International Creative Design Week, HARBIN/CHINA (2023)
︎Hebei International Industrial Design Week, HEBEI/CHINA (2023)
︎Hebei Innovation Design Center Exhibition, HEBEI/CHINA (2023)
︎Design Milan at Crystal Hall, BANGALORE/INDIA (2023)
︎Korean Society of Typography Exhibition 17 (2023)
︎Shenzhen International Industrial Design Week, SHENZHEN/CHINA (2022)
︎Hebei Design Center Exhibition, HEBEI/CHINA (2022)
︎Hebei International Industrial Design Week, HEBEI/CHINA (2022)
︎Festival of Architecture and Interior Designing Conference MMRDA Grounds, MUMBAI/INDIA (2022)
︎Festival of Architecture and Interior Designing Conference NSIC Exhibition Ground, NEW DELHI/INDIA (2022)
︎The 4th Basteha Packaging Design Biennial Exhibition, TEHRAN/IRAN (2022)
︎Xi An Design Complex Exhibition, XI AN/CHINA (2022)
︎Korean Society of Typography Exhibition 16 (2022)
︎Jiangxi Design Exhibition, NANCHANG/CHINA (2021)
︎Shenzhen International Industrial Design Week, SHENZHEN/CHINA (2021)
︎40 x 40 Exhibition Istanbul, ISTANBUL/TURKEY (2021)
︎Hebei International Industrial Design Week, HEBEI/CHINA (2021)
︎2021 International Good Design Exhibition in Italy, COMO, ITALY (2021)
︎Korean Society of Typography Exhibition 15 (2021)
︎Hebei International Industrial Design Week, HEBEI/CHINA (2020)
︎Korean Society of Typography Exhibition, <CONTACTLESS>, SEOUL/KOREA (2020)
︎Hebei Design Center Exhibition, HEBEI/CHINA (2019)
︎Hebei International Industrial Design Week, HEBEI/CHINA (2019)
︎Shenzhen International Industrial Design Week, SHENZHEN/CHINA (2019)
︎Festival of Architecture and Interior Designing Conference, MUMBAI/INDIA (2019)
︎Festival of Architecture and Interior Designing Conference, NEW DELHI/INDIA (2019)
︎International Poster Design Exhibition, CIESZYN/POLAND (2019)
︎International Poster Design Exhibition, LONDON/UNITED KINGDOM (2019)
︎The 3rd Shenzhen International Poster Festival, SEOUL/KOREA (2019)
︎The 3rd Shenzhen International Poster Festival, SHENZHEN/CHINA (2018)
︎Golden Bee 13 Moscow Global Biennale of Graphic Design, MOSCOW/RUSSIA (2018)
︎17th Jeonju Intl. Film Festival <100 Films 100 Posters> Exhibition, JEONJU/KOREA (2016)
︎16th Jeonju Intl. Film Festival <100 Films 100 Posters> Exhibition, JEONJU/KOREA (2015)
︎Epitaph, SEOUL/KOREA (2012)
︎Winter International Design Exhibition, TOKYO/JAPAN (2008)
︎S&S Poster Exhibition, PAJU/KOREA (2008)
︎Typo Story 3, SEOUL/KOREA (2006)