kim sunghoon

Creative Director
Graphic Designer
Creative Consultant
/
| Creative Directing, Creative Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design 
hoons79@gmail.com | www.instagram.com/_fragrantcastle/ | +82.(0)10.2541.8550 | hej.kr | 
 /

about kim sunghoon

Brand Design Studio hej ︎︎︎

2021
- ETERNO CHEONGDAM (Option Application)
- K ONE Branding
- korecipe Branding (Package)
- korecipe Branding
- ETERNO CHEONGDAM (Brand Book)
- 2020 Kakao’s Commitment and Responsibility (ESG report)
- KCC Brochure
- ETERNO CHEONGDAM (Billboard) 
- ETERNO CHEONGDAM (Billboard) 
- WEMADE shift Mask & Strap set
- buddyBUDDY Branding
- hej Branding (Goods)

2020
- GumNanse Music Center Branding 
- Feel the Real Korean Heritage Branding (Goods)
- Feel the Real Korean Heritage Branding (Poster)
- Feel the Real Korean Heritage Branding (Guide Book)
- Feel the Real Korean Heritage Branding (Leaflet)
- Feel the Real Korean Heritage Branding (Map)
- ‘Visit Korean Heritage’ Campaign 
- Feel the Real Korean Heritage Branding 
- Stardust, Black & White
- SHIFT (WEMADE Brand Extension)
- WEMADE, SHIFT Mask Kit
- 574th Birthday of Hangeul
 - Korean Society of Typography,
typography calendar 2021 (Calendar)
- Seowon, Korean Neo-Confucian Academies – A World Heritage
- The Journey of Arita
- Dokkaebi
- BIG-GAME: EVERYDAY OBJECTS
- Kang Yoon Sung, Graphic Design Story
- Beautiful Building in the City 2020 Calendar
- Happy New Year 2020 

2019
- Currency War
- Exhibition of 100 Years of Democracy in Korea (Book) 
- Exhibition of 100 Years of Democracy in Korea (Exhibition)
- Exhibition of 100 Years of Democracy in Korea (Poster)
- March 1st Independence Movement and Establishment of Provisional Government of Korea
- Gwangju Design Biennale 2019
- 573th Birthday of Hangeul
- Junglim Architecture Branding 
- Bauhaus Dessau, 100 Years of Bauhaus
- March First Independence Movement (in 1919, against the Japaness colonial rule)
- VAMOS Eco Bag

2018
 - WEMADE Branding
- WEMADE Brand Renewal Story
- WEMADE Brand Movie Part 3
- WEMADE Brand Movie Part 2
- WEMADE Brand Movie Part 1
- Happy New Year 2019 
- Beautiful Building in the City 2019 Calendar 
- 2018 G-Star Movie
- G Star 2018, Busan
- 572th Birthday of Hangeul
- wecampaign Branding 
- democracy
- Museom Maeul
- Seonbi Sesang
- Sunbatang
- Happy New Year 2018

2017
- Josef Koudelka
- Y
- Beautiful Building in the City project 2018 Calendar
- Good-Bye 2017 
 - Merry Christmas
- Yoondesign Poster
- Yoondesign Signage
- Yoondesign Branding Application 
- Yoondesign Brand Movie
- Yoondesign Branding 
- SEOUL 1392-2017
- SEOUL Identity
- Hangeul, 14 Consonant Letter
- 571st Birthday of Hangeul
- DPPA, Start Again
- LOTTE DUTY FREE Poster
- Spring Flowers
- Generation Conflict
- NO THAAD 
- Beautiful Building Identity
- Rufer House

2016
- 570th Birthday of Hangeul
- Hangeul Identity
- Villa Müller
- Le Moulin
- Pyeongchang 2018

2015
- Made in Korea: Chung Ju-yung and the Rise of Hyundai
- Charlies Country
- HDC Masterpiece 2014-2015
- The Story of Bohemian Glass
- ag type specimen

2014
- Ara Güler
- THE BEST
- NAVER, Play Museum
- Seoul Museum of History 2015 Calendar
- LOTTE DUTY FREE 2015 Calendar
- ahnsangsoo 2012 type specimen revised edition
- Kan Song Mun Hwa (big)
- Kan Song Mun Hwa (small)
- Kangsong Branding

2013
- HDC Masterpiece 2012-2013
- Play Museum_Buffering 63%
- Play Museum_Buffering 27% 
- Camp Sangam 4.0
- Start Up
- Art Across America (big)
- Art Across America (small)

2012
- Orum
- Lapland Identity
- Epitaph
- innocean worldwide
- ahnsangsoo 2012 type specimen
- HYUNDAI MOTOR GROUP Brochure
- NMK, Celebrating Events with Banquets and Ceremonies in the Joseon Dynasty
- ag Seminar 4
- ag Seminar 3
- ag Seminar 2
- ag Seminar 1

2011
- Bukchon Scenes
- Typo Janchi 2011 
- Typo Janchi 2011 Promotion
- Doosan 2012 Calendar
- Great Harmony
- THE PLAZA Renovation Project
- NIKE Football Team Sales

2010
- Samsung Life Insurance Annual Report 2009
- Facts about Korea
- NFEC, National Large Reaserch Facilities Roadmap
- OCI Annual Report 2009
- Kang Won Yong

2009
- NMK, Joseon Portraits
- Heungmizine
- Daeboreum

2008
- Haeinsa
- Dasanchodang
- Bukchon Traditional Culture Center Branding
- Bukchon Hanok Village Branding
- Janchi
- L SPA Brochure
- L Signage
- Road Signs Design Manual 
- nana project 4

2007
- Letter Flower
- Stray Birds
- Thread
- r.m.s. (river. mountain. sky.)
- Ice
- Hello
- Welcome
- Gutenberg Galaxy
- sa.2007.summer.workshop 
- archi-eco biennale
- ag calendar 2007 
- a study of design policy in seoulcity 
2006
- Andreas Schneider seminar
- hongiksidi
 - Typo Story
- Suncheon Travel Map
- Moon Janghyun
- Nabi 4

kim sunghoon

Creative Director
Graphic Designer
Creative Consultant 
 /
| Creative Directing, Creative Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design 
hoons79@gmail.com | www.instagram.com/_fragrantcastle/ | +82.(0)10.2541.8550 | hej.kr | 
/
about kim sunghoon

Brand Design Studio hej ︎︎︎

Awards
Kim sunghoon is founder of hej and a graphic designer based in seoul, south korea. Starting with graphic design based on typography, he is a graphic designer who is interested in using various visual languages such as image and digital as a means of communication and is working on a number of projects. He is working on a variety of projects with different personalities, creating each communication tool that fits the project as a result of the design. By doing so, the company is expanding its scope to graphic design, such as public design, space design, signage design, exhibition design, information design, brand design, digital design.

Education

︎Visual Communication Design, MFA, Hongik University, SEOUL/KOREA (2008)
︎Visual Communication Design, BFA, Kyonggi University, SUWON/KOREA (2006)

Experience

︎Founder of hej, Creative Director & Creative Consultant (Mar 2021 - )
︎Creative Director & Creative Consultant & Graphic Desinger, SEOUL/KOREA (Jan 2017 - )
︎Adjunct Professor of Visual Communication Design at Kyonggi University, SUWON/KOREA (2019 - )
︎Creative Director, ahn graphics, SEOUL/KOREA (Jan 2020 - Mar 2021)
︎Creative Director, Yoondesign, SEOUL/KOREA (Jan 2017 - Jan 2019)
︎Art Director & Graphic Designer, ahn graphics, SEOUL/KOREA (Feb 2008 - Dec 2016)
︎Professor Ahn Sang-soo's assistant, SEOUL/KOREA (Jul 2006 - Jan 2008)

Teaching

︎Visual Communication Design, Kyonggi University, SUWON/KOREA (2019- )
︎Visual Communication Design, Kyonggi University, SUWON/KOREA (2016)

Lecture

︎“Cultural Heritage Signage Improvement Project” Visual Communication Design, Semyung University, JECHEON/KOREA (2021)
︎“Graphic Design” Visual Communication Design, Hanse University, GUNPO/KOREA (2017)

Awards

︎SILVER, A’Design Award & Competition 2020: Book Design, MILANO/ITALY (2021)
︎BRONZE, A’Design Award & Competition 2020: Book Design, MILANO/ITALY (2021)
︎WINNER, The Most Beautiful Book in Korea 2020, SEOUL/KOREA (2020)
︎SELECTED, Asia-Pacific Design Award 2020 (Dokkaebi), GUANGZHOU/CHINA (2020)
︎SELECTED, Asia-Pacific Design Award 2020 (Kang Yoon Sung, Graphic Design Story), GUANGZHOU/CHINA (2020)
︎SELECTED, Korea Design Award 2020, Selected in Category Communication (The Journey of Arita), SEOUL/KOREA (2020)
︎SELECTED, Korea Design Award 2020, Selected in Category Communication (Dokkaebi), SEOUL/KOREA (2020)
︎SILVER, A’Design Award & Competition 2019: Book Design, MILANO/ITALY (2020)
︎GRAND PRIX, IT Award, Design Leader’s Choice 2019: Communication Design, SEOUL/KOREA (2019)
︎WINNER, Red Dot Award 2014: Brands & Communication Design, BERLIN/GERMANY (2019)
︎BRONZE, A’Design Award & Competition 2018: Branding, MILANO/ITALY (2019)
︎WINNER, a book with a beautiful typography 2017, SEOUL/KOREA (2018)
︎FINALIST, IDEA (International Design Excellence Awards) 2018: Branding, NEW YORK/USA (2018)
︎SELECTED, the 3rd shenzhen international poster festival, selected in category (a) cultural poster, SHENZHEN/CHINA (2018)
︎SELECTED, golden bee 13 moscow global biennale of graphic design, selected in category (a) fresh wind, MOSCOW/RUSSIA (2018)
︎WINNER, The STA 100 Competition 2018, CHICAGO/USA (2018)
︎WINNER, iF Design Award 2018: Communication (Brand Design), MÜNCHEN/GERMANY (2018)
︎WINNER, The STA 100 Competition 2017, CHICAGO/USA (2017)
︎GOLD, German Design Award 2016: Excellent Communication Design, FRANKFURT/GERMANY (2016)
︎GRAND PRIX, Red Dot Award 2015: Communication Design, BERLIN/GERMANY (2015)
︎BEST OF THE BEST, Red Dot Award 2015: Communication Design, BERLIN/GERMANY (2015)
︎WINNER, Red Dot Award 2014: Communication Design, BERLIN/GERMANY (2014)

Exhibitions

︎"Korean Society of Typography Exhibition, <CONTACTLESS>", SEOUL/KOREA (2020)
︎"Hebei Design Center Exhibition", HEBEI/CHINA (2019)
︎"Hebei International Industrial Design Week", HEBEI/CHINA (2019)
︎"Shenzhen International Industrial Design Week", SHENZHEN/CHINA (2019)
︎"Festival of Architecture and Interior Designing Conference", MUMBAI/INDIA (2019)
︎"Festival of Architecture and Interior Designing Conference", NEW DELHI/INDIA (2019)
︎"International Poster Design Exhibition", CIESZYN/POLAND (2019)
︎"International Poster Design Exhibition", LONDON/UNITED KINGDOM (2019)
︎"The 3rd Shenzhen International Poster Festival", SEOUL/KOREA (2019)
︎"The 3rd Shenzhen International Poster Festival", SHENZHEN/CHINA (2018)
︎"Golden Bee 13 Moscow Global Biennale of Graphic Design", MOSCOW/RUSSIA (2018)
︎"17th Jeonju Intl. Film Festival <100 Films 100 Posters> Exhibition", JEONJU/KOREA (2016)
︎"16th Jeonju Intl. Film Festival <100 Films 100 Posters> Exhibition", JEONJU/KOREA (2015)
︎"Epitaph", SEOUL/KOREA (2012)
︎"Winter International Design Exhibition", TOKYO/JAPAN (2008)
︎"S&S Poster Exhibition", PAJU/KOREA (2008)
︎"Typo Story 3", SEOUL/KOREA (2006)