kim sunghoon

Creative Director
Creative Consultant
Graphic Designer  
/
SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE.       
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| Creative Directing, Creative Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design 
hoons79@gmail.com | +82.(0)10.2541.8550 | hej.krinstagram | behance
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about kim sunghoon


Brand Design Studio hej ︎︎︎


Awards


2022
- A New Encounter, Immersive Gallery of Korean Art (Leaflet)
- A New Encounter, Immersive Gallery of Korean Art (Exhibition Graphic)
- A New Encounter, Immersive Gallery of Korean Art (Poster)
- LAPENTHILL (Billboard)
- LAPENTHILL (Application 2)
- LAPENTHILL (Application 1)
- LAPENTHILL
- 576th Birthday of Hangeul
- LUXIA Brand Book
- Honey SaSha (Brand Movie)
- Honey SaSha
- LUXIA (Billboard)
- LUXIA (Brand Book)
- LUXIA (Letter of Invitation)
- LUXIA (Brand Movie)
- LUXIA
- hej


2021
- ETERNO CHEONGDAM Sign System (Signage)
- MOMENT BY MOMENT, WE SAY ‘NO CONCEPT BUT GOOD SENSE’
- 87MM ILSANG FONT FAMILY
- THE A.TION Branding 
- THE A.TION Branding
- Happy New Year 2022
- 2022 Calendar_hej
- 575th Birthday of Hangeul
- 575th Birthday of Hangeul
- 575th Birthday of Hangeul
- ETERNO CHEONGDAM Brand Book
- ETERNO CHEONGDAM Brand Book
- ETERNO CHEONGDAM Brand Customize Book (Double) - ETERNO CHEONGDAM Brand Customize Book (Single)
- ETERNO CHEONGDAM Brand Application
- K ONE Branding
- korecipe Branding (Package)
- korecipe Branding
- 2020 Kakao’s Commitment and Responsibility (ESG report)
- KCC Brochure
- ETERNO CHEONGDAM (Billboard) 
- ETERNO CHEONGDAM (Billboard) 
- WEMADE shift Mask & Strap set
- buddyBUDDY Branding
- hej Branding (Goods)


2020
- GumNanse Music Center Branding 
- Feel the Real Korean Heritage Branding (Goods)
- Feel the Real Korean Heritage Branding (Poster)
- Feel the Real Korean Heritage Branding (Guide Book)
- Feel the Real Korean Heritage Branding (Leaflet)
- Feel the Real Korean Heritage Branding (Map)
- ‘Visit Korean Heritage’ Campaign 
- Feel the Real Korean Heritage Branding 
- Stardust, Black & White
- SHIFT (WEMADE Brand Extension)
- WEMADE, SHIFT Mask Kit
- 574th Birthday of Hangeul
- Korean Society of Typography,
typography calendar 2021 (Calendar)

- Seowon, Korean Neo-Confucian Academies – A World Heritage
- The Journey of Arita
- Dokkaebi
- BIG-GAME: EVERYDAY OBJECTS
- Kang Yoon Sung, Graphic Design Story
- Beautiful Building in the City 2020 Calendar
- Happy New Year 2020 


2019
- Currency War
- Exhibition of 100 Years of Democracy in Korea (Book) 
- Exhibition of 100 Years of Democracy in Korea (Exhibition)
- Exhibition of 100 Years of Democracy in Korea (Poster)
- March 1st Independence Movement and Establishment of Provisional Government of Korea
- Gwangju Design Biennale 2019
- 573th Birthday of Hangeul
- Junglim Architecture Branding 
- Bauhaus Dessau, 100 Years of Bauhaus
- March First Independence Movement (in 1919, against the Japaness colonial rule)
- VAMOS Eco Bag


2018
- WEMADE Branding
- WEMADE Brand Renewal Story
- WEMADE Brand Movie Part 3
- WEMADE Brand Movie Part 2
- WEMADE Brand Movie Part 1
- Happy New Year 2019 
- Beautiful Building in the City 2019 Calendar 
- 2018 G-Star Movie
- G Star 2018, Busan
- 572th Birthday of Hangeul
- wecampaign Branding 
- democracy
- Museom Maeul
- Seonbi Sesang
- Sunbatang
- Happy New Year 2018


2017
- Josef Koudelka
- Y
- Beautiful Building in the City project 2018 Calendar
- Good-Bye 2017 
- Merry Christmas
- Yoondesign Poster
- Yoondesign Signage
- Yoondesign Branding Application 
- Yoondesign Brand Movie
- Yoondesign Branding 
- SEOUL 1392-2017
- SEOUL Identity
- Hangeul, 14 Consonant Letter
- 571st Birthday of Hangeul
- DPPA, Start Again
- LOTTE DUTY FREE Poster
- Spring Flowers
- Generation Conflict
- NO THAAD 
- Beautiful Building Identity
- Rufer House


2016
- 570th Birthday of Hangeul
- Hangeul Identity
- Villa Müller
- Le Moulin
- Pyeongchang 2018


2015
- Made in Korea: Chung Ju-yung and the Rise of Hyundai
- Charlies Country
- HDC Masterpiece 2014-2015
- The Story of Bohemian Glass
- ag type specimen


2014
- Ara Güler
- THE BEST
- NAVER, Play Museum
- Seoul Museum of History 2015 Calendar
- LOTTE DUTY FREE 2015 Calendar
- ahnsangsoo 2012 type specimen revised edition
- Kan Song Mun Hwa (big)
- Kan Song Mun Hwa (small)
- Kangsong Branding


2013
- HDC Masterpiece 2012-2013
- Play Museum_Buffering 63%
- Play Museum_Buffering 27% 
- Camp Sangam 4.0
- Start Up
- Art Across America (big)
- Art Across America (small)


2012
- Orum
- Lapland Identity
- Epitaph
- innocean worldwide
- ahnsangsoo 2012 type specimen
- HYUNDAI MOTOR GROUP Brochure
- NMK, Celebrating Events with Banquets and Ceremonies in the Joseon Dynasty
- ag Seminar 4
- ag Seminar 3
- ag Seminar 2
- ag Seminar 1


2011
- Bukchon Scenes
- Typo Janchi 2011 
- Typo Janchi 2011 Promotion
- Doosan 2012 Calendar
- Great Harmony
- THE PLAZA Renovation Project
- NIKE Football Team Sales


2010
- Samsung Life Insurance Annual Report 2009
- Facts about Korea
- NFEC, National Large Reaserch Facilities Roadmap
- OCI Annual Report 2009
- Kang Won Yong


2009
- NMK, Joseon Portraits
- Heungmizine
- Daeboreum


2008
- Haeinsa
- Dasanchodang
- Bukchon Traditional Culture Center Branding
- Bukchon Hanok Village Branding
- Janchi

- L SPA Brochure
- L Signage
- Road Signs Design Manual 
- nana project 4


2007
- Letter Flower
- Stray Birds
- Thread
- r.m.s. (river. mountain. sky.)
- Ice
- Hello
- Welcome
- Gutenberg Galaxy
- sa.2007.summer.workshop 
- archi-eco biennale
- ag calendar 2007 
- a study of design policy in seoulcity 


2006
- Andreas Schneider seminar
- hongiksidi
- Typo Story
- Suncheon Travel Map
- Moon Janghyun
- Nabi 4

kim sunghoon

Creative Director
Creative Consultant 
Graphic Designer
/
SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE.                                            
/
| Creative Directing, Creative Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design 
hoons79@gmail.com | +82.(0)10.2541.8550 | hej.kr | instagram | behance
/
about kim sunghoon


Brand Design Studio hej ︎︎︎


Awards


THE A.TION
Branding


Branding
2021

Client: THE A.TION, DL Construction

Creative Director: Kim Sunghoon
Design: Kim Sunghoon

최고급 아파트 브랜드 THE A.TION의 브랜드를 디자인했습니다. THE A.TION은 부산의 최고 중심지인 부산 진구 서면, 그리고 부산 시민 공원이 바로 옆에 위치하고 DL Construction이 만듭니다. 메트로폴리스의 한가운데에 101만 그루의 숲을 거니는 특권. 누구나 한 번쯤 꿈꾸었을 공원의 아침과 어디든 빠르게 통하는 여유로운 하루. 세상이 동경하는 이 모든 가치가 일상의 풍경이 됩니다.

We designed the brand of THE A.TION, a top-notch apartment brand. THE A.TION is located in Seomyeon, Jin-gu, Busan, the highest center of Busan, and Busan Citizen's Park is located right next to it, and is created by DL Construction. The privilege of walking through 1.01 million forests in the middle of the metropolis. A relaxing morning in the park that everyone would have dreamed of at least once and a relaxing day that connects quickly anywhere. All these values that the world admires become a landscape of everyday life.