kim.sunghoon 

Creative Director
Creative Consultant
Graphic Designer  

/
SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE.       
/
| Creative Directing, Creative Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design 
hoons79@gmail.com | +82.(0)10.2541.8550 | hej.kr | instagram | behance | 
 /

about kim sunghoon

Awards

Brand Design Studio hej ︎︎︎
2025
︎ETERNO, ETERNO APGUJEONG (Brand Book)
︎ETERNO APGUJEONG (Brand Book)
︎ETERNO APGUJEONG (Brochure)
︎ETERNO APGUJEONG (Super Graphic) 
︎Hello Sans (Korean Fonts) 
︎Honey SaSha (Branding)
︎ETERNO (Brand Book)
︎happy new year 2025
 
2024
︎MEMORY (Book)
 ︎ETERNO (Brand Fonts)
︎ETERNO (Architectural philosophy)
︎ETERNO (Brand Philosophy)
︎ETERNO (Brand Identity)
︎578th Birthday of Hangeul (Poster)
︎Markus  Lüpertz: Sins, Myths and Other Questions (Book)
︎Markus  Lüpertz: Sins, Myths and Other Questions (Leaflet)
︎LEIKO IKEMURA: Light on the Horizon (Book)
︎LEIKO IKEMURA: Light on the Horizon (Poster)
︎ETERNO CHEONGDAM Sign System ​(Signage)

2023
︎577th Birthday of Hangeul (Poster)
︎Rising Exclamation Mark (Font)
︎Anselm Kiefer: HERBST (Exhibition Poster)
︎Anselm Kiefer: HERBST (Exhibition Book)
︎Anselm Kiefer: HERBST(Exhibition Design)
︎Lee Jeong-gi, a pilgrim who follows the sound (Book)
 ︎Korean Photography Inside Out, 1929-1982 (Photo Book)
 ︎Korean Photography Inside Out, 1929-1982 (Photo Book)
2022
︎Korean Photography Inside Out, 1929-1982 (Exhibition Poster)
︎MUSEUM HANMI SAMCHEONG (Book)
︎20 YEARS OF THE MUSEUM OF PHOTOGRAPHY, SEOUL (Book)
 ︎LAPENTHILL (Brand Book)
︎A New Encounter, Immersive Gallery of Korean Art (Exhibition Leaflet) 
︎A New Encounter, Immersive Gallery of Korean Art (Exhibition Graphic)
︎A New Encounter, Immersive Gallery of Korean Art (Exhibition Poster)
︎a Vibrating Bird (Poster)
︎LAPENTHILL (Billboard)
︎LAPENTHILL (Application 2)
︎LAPENTHILL (Application 1)
︎LAPENTHILL (Branding)
︎576th Birthday of Hangeul (Poster)
 ︎LUXIA (Brand Book)
︎Honey SaSha (Brand Movie)
︎Honey SaSha (Branding)
 ︎LUXIA (Billboard)
︎LUXIA (Brand Book)
︎LUXIA (Letter of Invitation)
︎LUXIA (Brand Movie)
︎LUXIA (Branding)
 ︎hej (Branding)
2021
︎MOMENT BY MOMENT, WE SAY ‘NO CONCEPT BUT GOOD SENSE’ (Brand Book)
︎87MM ILSANG FONT FAMILY (Font)
︎THE A.TION (Application) 
︎THE A.TION (Branding)
 ︎Happy New Year 2022 (Poster)
︎2022 Calendar_hej (Calendar)
 ︎About Romance (Poster)
︎575th Birthday of Hangeul (Poster)
︎575th Birthday of Hangeul (Poster)
︎575th Birthday of Hangeul (Poster)
︎ETERNO CHEONGDAM (Brand Book)
︎ETERNO CHEONGDAM (Brand Book)
︎ETERNO CHEONGDAM (Brand Customize Book_Double)
︎ETERNO CHEONGDAM (Brand Customize Book_Single)
︎ETERNO CHEONGDAM (Brand Application)
︎K ONE (Branding)
 ︎korecipe (Package)
︎korecipe (Branding)
 ︎2020 Kakao’s Commitment and Responsibility (ESG report)
︎KCC (Brochure)
 ︎ETERNO CHEONGDAM (Billboard)
︎ETERNO CHEONGDAM (Billboard)
︎WEMADE shift (Mask & Strap set)
 ︎buddyBUDDY (Branding)
 ︎hej Branding (Goods)

2020
︎GumNanse Music Center (Branding)
︎Feel the Real Korean Heritage (Goods) 
︎Feel the Real Korean Heritage (Poster)
︎Feel the Real Korean Heritage (Guide Book)
︎Feel the Real Korean Heritage (Leaflet)
︎Feel the Real Korean Heritage (Map) 
︎‘Visit Korean Heritage’ Campaign 
︎Feel the Real Korean Heritage (Branding) 
︎Stardust, Black & White (Poster) 
︎SHIFT (WEMADE Brand Extension) 
︎WEMADE, SHIFT (Mask Kit)
︎574th Birthday of Hangeul (Poster)
︎Korean Society of Typography,
typography calendar 2021 (Calendar)
 ︎Seowon, Korean Neo-Confucian Academies – A World Heritage (Signage)
 ︎The Journey of Arita (Book)
 ︎Dokkaebi (Book)
 ︎BIG-GAME: EVERYDAY OBJECTS (Book)
 ︎Kang Yoon Sung, Graphic Design Story (Book)
 ︎Beautiful Building in the City 2020 Calendar (Calendar)
︎Happy New Year 2020 (Poster)

2019
︎Currency War (Poster)
︎Exhibition of 100 Years of Democracy in Korea (Book) 
︎Exhibition of 100 Years of Democracy in Korea (Exhibition)
︎Exhibition of 100 Years of Democracy in Korea (Poster)
︎March 1st Independence Movement and Establishment of Provisional Government of Korea (Poster)
︎Gwangju Design Biennale 2019 (Exhibition Book)
 ︎573th Birthday of Hangeul (Poster)
︎Junglim Architecture (Branding)
︎Bauhaus Dessau, 100 Years of Bauhaus (Poster)
︎March First Independence Movement (in 1919, against the Japaness colonial rule) (Poster)
︎VAMOS (Eco Bag)
2018
 ︎WEMADE (Branding)
 ︎WEMADE (Brand Renewal Story)
︎WEMADE (Brand Movie Part 3)
︎WEMADE (Brand Movie Part 2)
︎WEMADE (Brand Movie Part 1)
︎Happy New Year 2019 (Poster)
︎Beautiful Building in the City 2019 Calendar (Calendar)
 ︎G-Star 2018, Busan (Brand Movie)
 ︎G Star 2018, Busan (Exhibition)
︎572th Birthday of Hangeul (Poster)
︎wecampaign (Branding)  
︎democracy (Poster)
︎Museom Maeul (Book)
 ︎Seonbi Sesang (Book)
︎Sunbatang (Poster)
︎Happy New Year 2018 (Poster)
2017
︎Josef Koudelka (Photo Book)
︎Y (Poster)
︎Beautiful Building in the City  project 2018 (Calendar)
 ︎Good-Bye 2017 (Poster)
︎Merry Christmas (Poster)
︎Yoondesign (Poster)
 ︎Yoondesign (Signage)
 ︎Yoondesign (Branding Application)  
︎Yoondesign (Brand Movie)
︎Yoondesign (Branding) 
︎SEOUL 1392-2017 (Poster)
︎SEOUL (Identity)
︎Hangeul, 14 Consonant Letter (Poster)
︎571st Birthday of Hangeul (Poster)
︎DPPA, Start Again (Poster)
︎LOTTE DUTY FREE (Poster)
︎Spring Flowers (Poster)
︎Generation Conflict (Poster)
︎NO THAAD (Poster)
︎Beautiful Building (Identity)
︎Rufer House (Poster)
2016
︎570th Birthday of Hangeul (Poster)
︎Hangeul (Identity)
︎Villa Müller (Poster)
︎Le Moulin (Poster)
︎Pyeongchang 2018 (Leaflet)
2015
︎Made in Korea: Chung Ju-yung and the Rise of Hyundai (Book)
 ︎Charlies Country (Poster)
︎HDC Masterpiece 2014-2015 (Brochure)
 ︎The Story of Bohemian Glass
︎ag type specimen (Exhibition Poster)

2014
︎Ara Güler (Photo Book)
 ︎THE BEST (Magazine)
 ︎NAVER, Play Museum (Book)
 ︎Seoul Museum of History 2015 (Calendar)
︎LOTTE DUTY FREE 2015 (Calendar)
︎ahnsangsoo 2012 type specimen revised edition (Book)
 ︎Kan Song Mun Hwa (Exhibition Book_big)
︎Kan Song Mun Hwa (Exhibition Book_small)
︎Kangsong (Branding)

2013
︎HDC Masterpiece 2012-2013 (Brochure)
 ︎Play Museum_Buffering 63% (Poster)
︎Play Museum_Buffering 27%  (Poster)
 ︎Camp Sangam 4.0 (Poster)
︎Start Up (Poster)
︎Art Across America (Exhibition Book_big)
︎Art Across America (Exhibition Book_small)

2012
︎Orum (Photo Book)
 ︎Lapland (Identity)
︎Epitaph (Poster)
︎innocean worldwide (Promotion)
 ︎ahnsangsoo 2012 type specimen (Book)
 ︎HYUNDAI MOTOR GROUP (Brochure)
︎NMK, Celebrating Events with Banquets and Ceremonies in the Joseon Dynasty (Book)
 ︎ag Seminar 4 (Poster)
︎ag Seminar 3 (Poster)
︎ag Seminar 2 (Poster)
︎ag Seminar 1 (Poster)

2011
︎Bukchon Scenes (Photo Book)
 ︎Typo Janchi 2011 (Book)
 ︎Typo Janchi 2011 (Promotion)
︎Doosan 2012 (Calendar)
︎Great Harmony (Brochure)
 ︎THE PLAZA Renovation Project (Book)
 ︎NIKE Football Team Sales (Brochure)
2010
︎Samsung Life Insurance Annual Report 2009 (Annual Report)
 ︎Facts about Korea (Book)
 ︎NFEC, National Large Reaserch Facilities Roadmap (Report)
 ︎OCI Annual Report 2009 (Annual Report)
 ︎Kang Won Yong (Promotion)

2009
︎NMK, Joseon Portraits (Poster)
︎Heungmizine (Magazine)
︎Daeboreum (Poster)
2008
︎Haeinsa (Signage)
︎Dasanchodang (Signage)
︎Bukchon Traditional Culture Center (Branding)
︎Bukchon Hanok Village (Branding)
︎Janchi (Poster)
 ︎L SPA (Brochure)
︎L (Signage)
︎Road Signs Design Manual (Report)
︎nana project 4 (Book)

2007
︎Letter Flower (Poster)
︎Stray Birds (Book)
 ︎Thread (Font)
 ︎r.m.s. (river. mountain. sky.) (Poster)
︎Ice (Poster)
︎Hello (Poster)
︎Welcome (Poster)
︎Gutenberg Galaxy (Poster)
︎sa.2007.summer.workshop  (Poster)
 ︎archi-eco biennale (Poster)
︎ag calendar 2007 (Calendar)
 ︎a study of design policy in seoulcity (Book)
2006
︎Andreas Schneider seminar (Poster)
︎hongiksidi (Magazine)
︎Typo Story (Poster)
︎Suncheon Travel Map (Map)
 ︎Moon Janghyun (Poster)
︎Nabi 4 (Book)

kim.sunghoon 

Creative Director
Creative Consultant 
Graphic Designer
/
SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE.                                            
/
| Creative Directing, Creative Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design 
hoons79@gmail.com | +82.(0)10.2541.8550 | hej.kr | instagram | behance | 
/
about kim sunghoon
Awards
Brand Design Studio hej ︎︎︎
Awards

︎PLATINUM, International Architecture & Design Awards 2025, Typography Book & Publication Typography Completed / Professional Category (2025)
︎SILVER, LONDON DESIGN AWARDS, Communication Design - Printed Publications, LONDON/UK (2024)
︎GOLD, LONDON DESIGN AWARDS, Communication Design - Company Branding, LONDON/UK (2024)
︎PLATINUM, International Architecture & Design Awards 2024, Branded Content / Brand and Corporate Identity Design Completed / Professional Category (2024)
︎SILVER, LONDON DESIGN AWARDS, Communication Design - Printed Publications, LONDON/UK (2024)
︎SILVER, LONDON DESIGN AWARDS, Communication Design - Communication Design - Poster (Series), LONDON/UK (2024)
︎PLATINUM, ADC Awards 2023, Communication & Web Design, Editorial & Publication Design (2023)
︎PLATINUM, ADC Awards 2023, Communication & Web Design, Print & Outdoor Advertising (2023)
︎GOLD, ADC Awards 2023, Communication & Web Design, Editorial & Publication Design (2023)
︎IRON, A’Design Award & Competition 2022-Brand Design, MILANO/ITALY (2024)
︎SILVER, LONDON DESIGN AWARDS, Communication Design - Poster, LONDON/UK (2023)
︎SILVER, LONDON DESIGN AWARDS, Communication Design - Printed Publications, LONDON/UK (2023)
︎SPECIAL PRIZE, OESOL International Typography  Awards, ULSAN/KOREA (2023)
︎GOLD, LONDON DESIGN AWARDS, Communication Design - Printed Publications, LONDON/UK (2023)
︎BRONZE, A’Design Award & Competition 2022, MILANO/ITALY (2023)
︎GOLD, ADC Awards 2022, Publications and Advertising category (2023)
︎SILVER, ADC Awards 2022, Typography category (2023)
︎SILVER, ADC Awards 2022, Brand Identity category (2023)
︎BRONZE, ADC Awards 2022, Publications and Advertising category (2023)
︎BRONZE, ADC Awards 2022, Brand Identity category (2023)
︎Merit, 2022 One Asia Creative Awards, TDC Typography Discipline (2023)
︎SILVER, A’Design Award & Competition 2021: Print and Published Media Design, MILANO/ITALY (2022)
︎IRON, A’Design Award & Competition 2021:
Graphics, Illustration and Visual Communication Design, MILANO/ITALY (2022)
︎WINNER, The STA 100 Competition 2021, CHICAGO/USA (2021)
︎SILVER, A’Design Award & Competition 2020: Book Design, MILANO/ITALY (2021)
︎BRONZE, A’Design Award & Competition 2020: Book Design, MILANO/ITALY (2021)
︎WINNER, The Most Beautiful Book in Korea 2020, SEOUL/KOREA (2020)
︎SELECTED, Asia-Pacific Design Award 2020 (Dokkaebi), GUANGZHOU/CHINA (2020)
︎SELECTED, Asia-Pacific Design Award 2020 (Kang Yoon Sung, Graphic Design Story), GUANGZHOU/CHINA (2020)
︎SELECTED, Korea Design Award 2020, Selected in Category Communication (The Journey of Arita), SEOUL/KOREA (2020)
︎SELECTED, Korea Design Award 2020, Selected in Category Communication (Dokkaebi), SEOUL/KOREA (2020)
︎SILVER, A’Design Award & Competition 2019: Book Design, MILANO/ITALY (2020)
︎GRAND PRIX, IT Award, Design Leader’s Choice 2019: Communication Design, SEOUL/KOREA (2019)
︎WINNER, Red Dot Award 2014: Brands & Communication Design, BERLIN/GERMANY (2019)
︎BRONZE, A’Design Award & Competition 2018: Branding, MILANO/ITALY (2019)
︎WINNER, a book with a beautiful typography 2017, SEOUL/KOREA (2018)
︎FINALIST, IDEA (International Design Excellence Awards) 2018: Branding, NEW YORK/USA (2018)
︎SELECTED, the 3rd shenzhen international poster festival, selected in category (a) cultural poster, SHENZHEN/CHINA (2018)
︎SELECTED, golden bee 13 moscow global biennale of graphic design, selected in category (a) fresh wind, MOSCOW/RUSSIA (2018)
︎WINNER, The STA 100 Competition 2018, CHICAGO/USA (2018)
︎WINNER, iF Design Award 2018: Communication (Brand Design), MÜNCHEN/GERMANY (2018)
︎WINNER, The STA 100 Competition 2017, CHICAGO/USA (2017)
︎GOLD, German Design Award 2016: Excellent Communication Design, FRANKFURT/GERMANY (2016)
︎GRAND PRIX, Red Dot Award 2015: Communication Design, BERLIN/GERMANY (2015)
︎BEST OF THE BEST, Red Dot Award 2015: Communication Design, BERLIN/GERMANY (2015)
︎WINNER, Red Dot Award 2014: Communication Design, BERLIN/GERMANY (2014)



︎SILVER, A’Design Award & Competition 2021: Print and Published Media Design, MILANO/ITALY (2022)

︎IRON, A’Design Award & Competition 2021:  Graphics, Illustration and Visual Communication Design, MILANO/ITALY (2022)


︎GOLD, German Design Award 2016: Excellent Communication Design, FRANKFURT/GERMANY (2016)


︎GRAND PRIX, Red Dot Award 2015: Communication Design, BERLIN/GERMANY (2015)

︎WINNER, iF Design Award 2018: Communication (Brand Design), MÜNCHEN/GERMANY (2018)


︎SILVER, A’Design Award & Competition 2020: Book Design, MILANO/ITALY (2021)

︎BRONZE, A’Design Award & Competition 2020: Book Design, MILANO/ITALY (2021)

︎WINNER, The Most Beautiful Book in Korea 2020, SEOUL/KOREA (2020)

︎SILVER, A’Design Award & Competition 2019: Book Design, MILANO/ITALY (2020)

︎WINNER, Red Dot Award 2019: Brands & Communication Design, BERLIN/GERMANY (2019)

︎BRONZE, A’Design Award & Competition 2018: Branding, MILANO/ITALY (2019)

︎WINNER, a book with a beautiful typography 2017, SEOUL/KOREA (2018)

︎WINNER, The STA 100 Competition 2018, CHICAGO/USA (2018)

︎SELECTED, the 3rd shenzhen international poster festival, selected in category (a) cultural poster, SHENZHEN/CHINA (2018)

︎WINNER, The STA 100 Competition 2017, CHICAGO/USA (2017)

︎BEST OF THE BEST, Red Dot Award 2015: Communication Design, BERLIN/GERMANY (2015)

WINNER, Red Dot Award 2014: Communication Design, BERLIN/GERMANY (2014)