kim sunghoon

Creative Director
Creative Consultant
Graphic Designer  
/
SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE.       
/
| Creative Directing, Creative Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design 
hoons79@gmail.com | +82.(0)10.2541.8550 | hej.krinstagram | behance
/


about kim sunghoon


Brand Design Studio hej ︎︎︎


Awards


2024
- ETERNO CHEONGDAM Sign System ​(Signage)



2023
- 577th Birthday of Hangeul
- Anselm Kiefer: HERBST (Exhibition Poster)
- Anselm Kiefer: HERBST (Exhibition Book)
- Anselm Kiefer: HERBST(Exhibition Design)
- Lee Jeong-gi, a pilgrim who follows the sound 
- Korean Photography Inside Out, 1929-1982
- Korean Photography Inside Out, 1929-1982


2022
- Korean Photography Inside Out, 1929-1982
- MUSEUM HANMI SAMCHEONG
- 20 YEARS OF THE MUSEUM OF PHOTOGRAPHY, SEOUL
- LAPENTHILL (Brand Book)
- A New Encounter, Immersive Gallery of Korean Art (Leaflet)
- A New Encounter, Immersive Gallery of Korean Art (Exhibition Graphic)
- A New Encounter, Immersive Gallery of Korean Art (Poster)
- LAPENTHILL (Billboard)
- LAPENTHILL (Application 2)
- LAPENTHILL (Application 1)
- LAPENTHILL
- 576th Birthday of Hangeul
- LUXIA Brand Book
- Honey SaSha (Brand Movie)
- Honey SaSha
- LUXIA (Billboard)
- LUXIA (Brand Book)
- LUXIA (Letter of Invitation)
- LUXIA (Brand Movie)
- LUXIA
- hej


2021
- MOMENT BY MOMENT, WE SAY ‘NO CONCEPT BUT GOOD SENSE’
- 87MM ILSANG FONT FAMILY
- THE A.TION Branding 
- THE A.TION Branding
- Happy New Year 2022
- 2022 Calendar_hej
- 575th Birthday of Hangeul
- 575th Birthday of Hangeul
- 575th Birthday of Hangeul
- ETERNO CHEONGDAM Brand Book
- ETERNO CHEONGDAM Brand Book
- ETERNO CHEONGDAM Brand Customize Book (Double) - ETERNO CHEONGDAM Brand Customize Book (Single)
- ETERNO CHEONGDAM Brand Application
- K ONE Branding
- korecipe Branding (Package)
- korecipe Branding
- 2020 Kakao’s Commitment and Responsibility (ESG report)
- KCC Brochure
- ETERNO CHEONGDAM (Billboard) 
- ETERNO CHEONGDAM (Billboard) 
- WEMADE shift Mask & Strap set
- buddyBUDDY Branding
- hej Branding (Goods)


2020
- GumNanse Music Center Branding 
- Feel the Real Korean Heritage Branding (Goods)
- Feel the Real Korean Heritage Branding (Poster)
- Feel the Real Korean Heritage Branding (Guide Book)
- Feel the Real Korean Heritage Branding (Leaflet)
- Feel the Real Korean Heritage Branding (Map)
- ‘Visit Korean Heritage’ Campaign 
- Feel the Real Korean Heritage Branding 
- Stardust, Black & White
- SHIFT (WEMADE Brand Extension)
- WEMADE, SHIFT Mask Kit
- 574th Birthday of Hangeul
- Korean Society of Typography,
typography calendar 2021 (Calendar)

- Seowon, Korean Neo-Confucian Academies – A World Heritage
- The Journey of Arita
- Dokkaebi
- BIG-GAME: EVERYDAY OBJECTS
- Kang Yoon Sung, Graphic Design Story
- Beautiful Building in the City 2020 Calendar
- Happy New Year 2020 


2019
- Currency War
- Exhibition of 100 Years of Democracy in Korea (Book) 
- Exhibition of 100 Years of Democracy in Korea (Exhibition)
- Exhibition of 100 Years of Democracy in Korea (Poster)
- March 1st Independence Movement and Establishment of Provisional Government of Korea
- Gwangju Design Biennale 2019
- 573th Birthday of Hangeul
- Junglim Architecture Branding 
- Bauhaus Dessau, 100 Years of Bauhaus
- March First Independence Movement (in 1919, against the Japaness colonial rule)
- VAMOS Eco Bag


2018
- WEMADE Branding
- WEMADE Brand Renewal Story
- WEMADE Brand Movie Part 3
- WEMADE Brand Movie Part 2
- WEMADE Brand Movie Part 1
- Happy New Year 2019 
- Beautiful Building in the City 2019 Calendar 
- 2018 G-Star Movie
- G Star 2018, Busan
- 572th Birthday of Hangeul
- wecampaign Branding 
- democracy
- Museom Maeul
- Seonbi Sesang
- Sunbatang
- Happy New Year 2018


2017
- Josef Koudelka
- Y
- Beautiful Building in the City project 2018 Calendar
- Good-Bye 2017 
- Merry Christmas
- Yoondesign Poster
- Yoondesign Signage
- Yoondesign Branding Application 
- Yoondesign Brand Movie
- Yoondesign Branding 
- SEOUL 1392-2017
- SEOUL Identity
- Hangeul, 14 Consonant Letter
- 571st Birthday of Hangeul
- DPPA, Start Again
- LOTTE DUTY FREE Poster
- Spring Flowers
- Generation Conflict
- NO THAAD 
- Beautiful Building Identity
- Rufer House


2016
- 570th Birthday of Hangeul
- Hangeul Identity
- Villa Müller
- Le Moulin
- Pyeongchang 2018


2015
- Made in Korea: Chung Ju-yung and the Rise of Hyundai
- Charlies Country
- HDC Masterpiece 2014-2015
- The Story of Bohemian Glass
- ag type specimen


2014
- Ara Güler
- THE BEST
- NAVER, Play Museum
- Seoul Museum of History 2015 Calendar
- LOTTE DUTY FREE 2015 Calendar
- ahnsangsoo 2012 type specimen revised edition
- Kan Song Mun Hwa (big)
- Kan Song Mun Hwa (small)
- Kangsong Branding


2013
- HDC Masterpiece 2012-2013
- Play Museum_Buffering 63%
- Play Museum_Buffering 27% 
- Camp Sangam 4.0
- Start Up
- Art Across America (big)
- Art Across America (small)


2012
- Orum
- Lapland Identity
- Epitaph
- innocean worldwide
- ahnsangsoo 2012 type specimen
- HYUNDAI MOTOR GROUP Brochure
- NMK, Celebrating Events with Banquets and Ceremonies in the Joseon Dynasty
- ag Seminar 4
- ag Seminar 3
- ag Seminar 2
- ag Seminar 1


2011
- Bukchon Scenes
- Typo Janchi 2011 
- Typo Janchi 2011 Promotion
- Doosan 2012 Calendar
- Great Harmony
- THE PLAZA Renovation Project
- NIKE Football Team Sales


2010
- Samsung Life Insurance Annual Report 2009
- Facts about Korea
- NFEC, National Large Reaserch Facilities Roadmap
- OCI Annual Report 2009
- Kang Won Yong


2009
- NMK, Joseon Portraits
- Heungmizine
- Daeboreum


2008
- Haeinsa
- Dasanchodang
- Bukchon Traditional Culture Center Branding
- Bukchon Hanok Village Branding
- Janchi

- L SPA Brochure
- L Signage
- Road Signs Design Manual 
- nana project 4


2007
- Letter Flower
- Stray Birds
- Thread
- r.m.s. (river. mountain. sky.)
- Ice
- Hello
- Welcome
- Gutenberg Galaxy
- sa.2007.summer.workshop 
- archi-eco biennale
- ag calendar 2007 
- a study of design policy in seoulcity 


2006
- Andreas Schneider seminar
- hongiksidi
- Typo Story
- Suncheon Travel Map
- Moon Janghyun
- Nabi 4

kim sunghoon

Creative Director
Creative Consultant 
Graphic Designer
/
SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE.                                            
/
| Creative Directing, Creative Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design 
hoons79@gmail.com | +82.(0)10.2541.8550 | hej.kr | instagram | behance
/
about kim sunghoon


Brand Design Studio hej ︎︎︎


Awards


Dokkaebi

Book
2020
167 x 210 mm, 336 page

Client: ahn sangsoo, ag books

*** 
SELECTED, Asia-Pacific Design Award 2020, GUANGZHOU/CHINA (2020)
SELECTED, Korea Design Award 2020, Selected in Category Communication, SEOUL/KOREA (2020)

한국 전통문양집 도깨비를 디자인했습니다. 안그라픽스의 ‘한국전통문양집’ 시리즈 가운데 하나로 1988년 초판 출간되었던 『도깨비』가 창립 35주년을 맞아 새롭게 다시 출간되었습니다. 이 책 『도깨비』는 초판에 실렸던 삼국시대에서 조선시대까지의 도깨비 무늬를 32년 만에 새롭게 정리해 더 정교하고 섬세한 161개의 그래픽 디자인으로 재탄생 시켰습니다.

We designed a traditional Korean pattern book, Dokkaebi. One of ahn graphics "Korean Traditional Pattern Book" series, "Dokkaebi," which was published in the first edition in 1988, has been newly re-published to mark the 35th anniversary of its foundation. "Dokkaebi" was reborn with 161 more sophisticated and delicate graphic designs by reorganizing the Dokkaebi patterns from the Three Kingdoms Period to the Joseon Dynasty in 32 years.