kim sunghoon
Creative Director/
Creative Consultant
Graphic Designer
SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE.
/
| Creative Directing, Creative Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design
hoons79@gmail.com | +82.(0)10.2541.8550 | hej.kr | instagram | behance |
/about kim sunghoon
Brand Design Studio hej ︎︎︎
Awards
2024
- ETERNO Brand Design (Branding)
- 578th Birthday of Hangeul
- Markus Lüpertz: Sins, Myths and Other Questions (Book)
- Markus Lüpertz: Sins, Myths and Other Questions (Leaflet)
- LEIKO IKEMURA: Light on the Horizon (Book)
- LEIKO IKEMURA: Light on the Horizon (Poster)
- ETERNO CHEONGDAM Sign System (Signage)
2023
- 577th Birthday of Hangeul
- Anselm Kiefer: HERBST (Exhibition Poster)
- Anselm Kiefer: HERBST (Exhibition Book)
- Anselm Kiefer: HERBST(Exhibition Design)
- Lee Jeong-gi, a pilgrim who follows the sound
- Korean Photography Inside Out, 1929-1982
- Korean Photography Inside Out, 1929-1982
2022
- Korean Photography Inside Out, 1929-1982
- MUSEUM HANMI SAMCHEONG
- 20 YEARS OF THE MUSEUM OF PHOTOGRAPHY, SEOUL
- LAPENTHILL (Brand Book)
- A New Encounter, Immersive Gallery of Korean Art (Leaflet)
- A New Encounter, Immersive Gallery of Korean Art (Exhibition Graphic)
- A New Encounter, Immersive Gallery of Korean Art (Poster)
- LAPENTHILL (Billboard)
- LAPENTHILL (Application 2)
- LAPENTHILL (Application 1)
- LAPENTHILL
- 576th Birthday of Hangeul
- LUXIA Brand Book
- Honey SaSha (Brand Movie)
- Honey SaSha
- LUXIA (Billboard)
- LUXIA (Brand Book)
- LUXIA (Letter of Invitation)
- LUXIA (Brand Movie)
- LUXIA
- hej
2021
- MOMENT BY MOMENT, WE SAY ‘NO CONCEPT BUT GOOD SENSE’
- 87MM ILSANG FONT FAMILY
- THE A.TION Branding
- THE A.TION Branding
- Happy New Year 2022
- 2022 Calendar_hej
- 575th Birthday of Hangeul
- 575th Birthday of Hangeul
- 575th Birthday of Hangeul
- ETERNO CHEONGDAM Brand Book
- ETERNO CHEONGDAM Brand Book
- ETERNO CHEONGDAM Brand Customize Book (Double) - ETERNO CHEONGDAM Brand Customize Book (Single)
- ETERNO CHEONGDAM Brand Application
- K ONE Branding
- korecipe Branding (Package)
- korecipe Branding
- 2020 Kakao’s Commitment and Responsibility (ESG report)
- KCC Brochure
- ETERNO CHEONGDAM (Billboard)
- ETERNO CHEONGDAM (Billboard)
- WEMADE shift Mask & Strap set
- buddyBUDDY Branding
- hej Branding (Goods)
2020
- GumNanse Music Center Branding
- Feel the Real Korean Heritage Branding (Goods)
- Feel the Real Korean Heritage Branding (Poster)
- Feel the Real Korean Heritage Branding (Guide Book)
- Feel the Real Korean Heritage Branding (Leaflet)
- Feel the Real Korean Heritage Branding (Map)
- ‘Visit Korean Heritage’ Campaign
- Feel the Real Korean Heritage Branding
- Stardust, Black & White
- SHIFT (WEMADE Brand Extension)
- WEMADE, SHIFT Mask Kit
- 574th Birthday of Hangeul
- Korean Society of Typography,
typography calendar 2021 (Calendar)
- Seowon, Korean Neo-Confucian Academies – A World Heritage
- The Journey of Arita
- Dokkaebi
- BIG-GAME: EVERYDAY OBJECTS
- Kang Yoon Sung, Graphic Design Story
- Beautiful Building in the City 2020 Calendar
- Happy New Year 2020
2019
- Currency War
- Exhibition of 100 Years of Democracy in Korea (Book)
- Exhibition of 100 Years of Democracy in Korea (Exhibition)
- Exhibition of 100 Years of Democracy in Korea (Poster)
- March 1st Independence Movement and Establishment of Provisional Government of Korea
- Gwangju Design Biennale 2019
- 573th Birthday of Hangeul
- Junglim Architecture Branding
- Bauhaus Dessau, 100 Years of Bauhaus
- March First Independence Movement (in 1919, against the Japaness colonial rule)
- VAMOS Eco Bag
2018
- WEMADE Branding
- WEMADE Brand Renewal Story
- WEMADE Brand Movie Part 3
- WEMADE Brand Movie Part 2
- WEMADE Brand Movie Part 1
- Happy New Year 2019
- Beautiful Building in the City 2019 Calendar
- 2018 G-Star Movie
- G Star 2018, Busan
- 572th Birthday of Hangeul
- wecampaign Branding
- democracy
- Museom Maeul
- Seonbi Sesang
- Sunbatang
- Happy New Year 2018
2017
- Josef Koudelka
- Y
- Beautiful Building in the City project 2018 Calendar
- Good-Bye 2017
- Merry Christmas
- Yoondesign Poster
- Yoondesign Signage
- Yoondesign Branding Application
- Yoondesign Brand Movie
- Yoondesign Branding
- SEOUL 1392-2017
- SEOUL Identity
- Hangeul, 14 Consonant Letter
- 571st Birthday of Hangeul
- DPPA, Start Again
- LOTTE DUTY FREE Poster
- Spring Flowers
- Generation Conflict
- NO THAAD
- Beautiful Building Identity
- Rufer House
2016
- 570th Birthday of Hangeul
- Hangeul Identity
- Villa Müller
- Le Moulin
- Pyeongchang 2018
2015
- Made in Korea: Chung Ju-yung and the Rise of Hyundai
- Charlies Country
- HDC Masterpiece 2014-2015
- The Story of Bohemian Glass
- ag type specimen
2014
- Ara Güler
- THE BEST
- NAVER, Play Museum
- Seoul Museum of History 2015 Calendar
- LOTTE DUTY FREE 2015 Calendar
- ahnsangsoo 2012 type specimen revised edition
- Kan Song Mun Hwa (big)
- Kan Song Mun Hwa (small)
- Kangsong Branding
2013
- HDC Masterpiece 2012-2013
- Play Museum_Buffering 63%
- Play Museum_Buffering 27%
- Camp Sangam 4.0
- Start Up
- Art Across America (big)
- Art Across America (small)
2012
- Orum
- Lapland Identity
- Epitaph
- innocean worldwide
- ahnsangsoo 2012 type specimen
- HYUNDAI MOTOR GROUP Brochure
- NMK, Celebrating Events with Banquets and Ceremonies in the Joseon Dynasty
- ag Seminar 4
- ag Seminar 3
- ag Seminar 2
- ag Seminar 1
2011
- Bukchon Scenes
- Typo Janchi 2011
- Typo Janchi 2011 Promotion
- Doosan 2012 Calendar
- Great Harmony
- THE PLAZA Renovation Project
- NIKE Football Team Sales
2010
- Samsung Life Insurance Annual Report 2009
- Facts about Korea
- NFEC, National Large Reaserch Facilities Roadmap
- OCI Annual Report 2009
- Kang Won Yong
2009
- NMK, Joseon Portraits
- Heungmizine
- Daeboreum
2008
- Haeinsa
- Dasanchodang
- Bukchon Traditional Culture Center Branding
- Bukchon Hanok Village Branding
- Janchi
- L SPA Brochure
- L Signage
- Road Signs Design Manual
- nana project 4
2007
- Letter Flower
- Stray Birds
- Thread
- r.m.s. (river. mountain. sky.)
- Ice
- Hello
- Welcome
- Gutenberg Galaxy
- sa.2007.summer.workshop
- archi-eco biennale
- ag calendar 2007
- a study of design policy in seoulcity
2006
- Andreas Schneider seminar
- hongiksidi
- Typo Story
- Suncheon Travel Map
- Moon Janghyun
- Nabi 4
kim sunghoon
Creative Director/
Creative Consultant
Graphic Designer
SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE.
/
| Creative Directing, Creative Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design
hoons79@gmail.com | +82.(0)10.2541.8550 | hej.kr | instagram | behance |
/about kim sunghoon
Brand Design Studio hej ︎︎︎
Awards
Markus Lüpertz:
Sins, Myths and Other Questions
Sins, Myths and Other Questions
Exhibition Book Design, Exhibition Leaflet.
2024
210 x 280 mm
176 page
Offset Print
Client: HEREDIUM
Creative Director: Kim Sunghoon
Design: Kim Sunghoon
독일 현대 미술의 거장 마르쿠스 뤼페르츠(Markus Lüpertz)의 한국 첫 미술관 개인전 <죄와 신화, 그리고 다른 질문들>의 전시 도록과, 리플릿 디자인을 진행했습니다.
작가의 철학에서 비롯된 형상들이 추상과 구상 사이를 오가며 표현되는 탐구의 흔적을 발견할 수 있습니다. 또한 그의 작품에 나타나는 비개체적인 형상과 그 안에 담긴 ‘작품의 목소리'가 자아내는 미묘한 울림을 경험하는 시간이 될 것입니다.
We designed the exhibition catalogue and leaflet for Markus Lüpertz’s first solo exhibition in Korea, Sins, Myths and Other Questions. You will find traces of the artist’s philosophical explorations in his figures, which oscillate between the abstract and the figurative. You will also experience the subtle resonance of the impersonal figures in his works and the ‘voice of the work’ within them.
2024
210 x 280 mm
176 page
Offset Print
Client: HEREDIUM
Creative Director: Kim Sunghoon
Design: Kim Sunghoon
독일 현대 미술의 거장 마르쿠스 뤼페르츠(Markus Lüpertz)의 한국 첫 미술관 개인전 <죄와 신화, 그리고 다른 질문들>의 전시 도록과, 리플릿 디자인을 진행했습니다.
작가의 철학에서 비롯된 형상들이 추상과 구상 사이를 오가며 표현되는 탐구의 흔적을 발견할 수 있습니다. 또한 그의 작품에 나타나는 비개체적인 형상과 그 안에 담긴 ‘작품의 목소리'가 자아내는 미묘한 울림을 경험하는 시간이 될 것입니다.
We designed the exhibition catalogue and leaflet for Markus Lüpertz’s first solo exhibition in Korea, Sins, Myths and Other Questions. You will find traces of the artist’s philosophical explorations in his figures, which oscillate between the abstract and the figurative. You will also experience the subtle resonance of the impersonal figures in his works and the ‘voice of the work’ within them.